从麦当劳到芭比：陷入困境的5个经典品牌

    卡夫芝士通心粉

    这款经典芝士通心粉的高销售数字也不复存在。最近它的销售额下跌了3%，而竞争对手Annie等公司的销售额则相应上涨了3%。

    卡夫芝士通心粉销量受挫的原因和麦当劳一样，也是因为消费者开始寻求更健康、加工程序更少的产品。同时有些消费者也针对这款产品发起了倡议活动，要求该公司使用红辣椒、胭脂树萃和姜黄等天然原料。

    卡夫最近透露称，该公司将于2016年1月前取消在美国销售的卡夫原味芝士通心粉中的人工合成色素，同时在明年年底前取消在加拿大销售的该产品的合成色素。卡夫公司已于2014年推出了不含合成色素的Kraft Boxed Shapes产品，并于今年取消了该产品中的人工防腐剂。

      Kraft Macaroni & Cheese

    Sales numbers on the iconic boxed mac and cheese ain’t what they used to be,with numbers down 3% while organic competitors like Annie’s are up by that same 3%.

    Again, the drop in sales is due to customers seeking out healthier and less processed choices. The product has also been the subject of a consumer advocacy campaign which appealed to the company to use naturally derived ingredients like paprika, annato and tumeric.

    Just recently, Kraft revealed it is removing the synthetic coloring from its Original Kraft Macaroni & Cheese in the U.S. by January 2016, and from Canada’s Kraft Dinner Original by the end of next year. The company had already launched Kraft Boxed Shapes with no synthetic colors in 2014 and it removed the artificial preservatives from that product this year.