从麦当劳到芭比：陷入困境的5个经典品牌

    健怡可乐

    这款产品基本上已是无可救药了。由于近年来人人皆知含糖饮料与肥胖有关，碳酸饮料的销量已经持续十年下降，作为美国第三大碳酸饮料品牌的健怡可乐更是首当其冲。由于健怡可乐使用了甜味更浓重的阿斯巴甜，加之有研究表明健怡可乐也有可能导致体重增加，使得很多消费者认为它存在健康风险。上周三发布的销量数据表明，健怡可乐的销量比去年同期下降了6%。不过同期数据表明，可口可乐及其旗下其它碳酸饮料的销量上涨了1%——这也是9个季度以来第一次上涨。（财富中文网）

    译者：朴成奎

    审校：任文科

    Diet Coke

    There’s no way around it: soda sales are down overall, and have been for a decade, largely due to the the sugary beverages’ link to obesity. The nation’s third most popular carbonated beverage, Diet Coke, has taken the worst dive of late. The beverage is being viewed by consumers as unhealthy due to its sweetener aspartame and possible associated health risks, in addition to studies suggestingdiet sodas may actually contribute to weight gain. The latest sales numbers reported Wednesday show a decline of 6% from those a year ago. However, the same numbers show Coca-Cola and its other soda offerings up by 1%–the first rise in nine quarters.