十年盘点 | 因YouTube而火的红人们

    米歇尔•潘

    2007年，米歇尔•潘开始在YouTube上开设化妆品教程，迈出了事业发展的第一步，并最终成为一位化妆品企业家。2011年，她接受《福布斯》采访时表示，她的灵感源自已故的电视绘画导师、《快乐的小树》创作者鲍勃•罗斯。

    想笑的话你就笑吧。她的方法让她得到了法国化妆品巨头兰蔻的关注。看到她在视频中推荐了公司的产品后，兰蔻于2010年聘请她担任该公司的官方视频化妆师。

    2012年，她创立了化妆品订购服务公司Ipsy。2013年，欧莱雅公司为她建立了一个名为“em”的化妆品系列。今年，她同时跻身了Inc.com和《福布斯》的“30位30岁以下的创业者”榜单。（财富中文网）

    译者：严匡正

    审校：任文科

    Michelle Phan

    Michelle Phan is a cosmetics entrepreneur who got her start giving make-up application tutorials on YouTube in 2007. In 2011, she told Forbes that she took her inspiration from that painter of happy little trees, the late television painting instructorBob Ross.

    Guffaw if you must. Her methods brought her to the attention of Lancôme, the French cosmetics giant, which made her their official video make-up artist in 2010 after seeing her feature their products in her videos.

    In 2012 she started the subscription cosmetics service Ipsy, and in 2013, L’Oreal created a makeup line for hercalled “em.” This year, she graced the “30 Under 30” lists of both Inc. and Forbes.