奥斯卡电影隐含的创业启示录

又是一年一度的奥斯卡颁奖时节了。今年的小金人究竟会花落谁家？是万年陪跑、最近凭《荒野猎人》又火了一把的“小李子”莱昂纳多，还是在《房间》里表现抢眼的新人布莉·拉尔森？抑或是已经数次折桂、《指环王》和《霍比特人》里那位美得逆天的精灵女王凯特·布兰切特？

我想，很多人都会从电影中获得启示和灵感，因为奥斯卡颁奖季也是各国群众喜闻乐见的活动。但这一切跟商业又有什么关系呢？

答案就是：创业启示。你的生意点子是从哪来的？我想肯定是来自很多不同的来源，可能来自个人经验，业务经验，也可能来自你开车时偶然看到的一块广告牌，还可能来自你的另一半在超市买东西时随口说的一句话。灵感和启示总会不期而至。

所以，不管你觉得自己是“世界之王”（《泰坦尼克》台词），还是相信“我本来可以成为一个上进的人”（《码头风云》台词），或是相信自己应该“一定能成交”（《拜金一族》台词），总之，创业者能够从电影中学到很多东西。

正值2016年奥斯卡颁奖典礼揭幕在即，我就和大家分享一下，那些曾经深深启示我的电影台词。

I’m not sure if this will finally be Leonardo DiCaprio’s year, for The Revenant, or if newcomer Brie Larson, in Room, will trump perennial favorite Cate Blanchett for the latter’s role in Carol. What I can tell you is that people are inspired by movies and jazzed by Hollywood’s award season. But what does that have to do with business?

The answer: inspiration. Where do your business ideas come from? From a variety of sources, I bet. Whether it’s a personal experience, a business experience, a billboard you saw when you were driving down the road or something your significant other said at the grocery store: Inspiration comes from a wide variety of sources.

So, whether you feel like “the king of the world,” or believe that you “could’ve been a contender” or consider that you should “always be closing”: Entrepreneurs can draw a lot from movies. And as we approach Hollywood’s biggest night, the Academy Awards, here are a few movie lines that have inspired me throughout my own career:

《教父》（1972年奥斯卡最佳电影奖）

“伟大的人并非天生伟大，而是随着成长变得伟大。”

这话台词何其正确！没有人一生下来就带着很多知识。如果你足够聪明，你会在成长的过程中获取一些知识。如果你自以为无所不知，我得给你浇一盆凉水：你并不是！你的自大就是你必须越过的第一道障碍。

在我的职业生涯中，曾有人称我是“猪脑袋”，甚至有人说我不可理喻，但这些并没有困扰到我。事实上，我甚至欢迎它。为什么呢？因为我足够聪明，会在这个过程中学到一些东西，并且运用这些知识迅速成长。

过去给人打工时，我的老板也曾说过“因为这件事一直就是这样做的”之类的话。如果你想长期在商界里混，你就必须摆脱这种墨守成规的心态。既然你想成长、想要变得伟大，这就不是一个好的心态。记住，没有什么能打败实践经验。 

‘The Godfather’ (Best Picture, 1972)

“Great men are not born great, they grow great.”

Isn’t that the truth! No one is born with massive amounts of knowledge. If you’re smart enough, you acquire some of that knowledge along the way. If you’re one of those people who think they know it all, I’ve got news for you: You don’t! That is the first obstacle you must overcome, your own arrogance.

Throughout my career, I’ve been called pig-headed, even irrational, but I haven’t been bothered by it. In fact, I’ve welcomed it. Why? Because I’ve been smart enough to learn a few things along the way and use that knowledge to grow.

As a young entrepreneur being shown the ranks, I sat in meetings where my boss would say things like, “Because it’s always been done that way.” If you expect to be in business a long time, this is one surefire way to cut that shelf life short. And it’s not a good mentality to have if you want to grow and be great. Nothing beats experience.

《当代奸雄》

（1949年奥斯卡最佳电影奖）

“要想找到某个东西，任何东西，不管是一个伟大的真相，还是一幅丢失的眼镜，你必须首先相信，找到它是有些好处的。”

“好处”是任何创业的基础。创业的道路上有很多阻碍和陷阱，我们都知道这一点。但创业人都有一个共同点，就是我们都要追求成功。

我们知道自己梦想的公司是什么样子，我们拥有自己的愿景，宁愿累得精疲力尽，也要使我们的梦想成真——不论那些不看好我们的人说了什么（因为他们会说很多你为什么不会成功的理由）。

你会发现，你的成功并非来自任何头衔或奖杯，而是来自你最真实的愿景。你的成功取决于你的愿景是否成为了现实，而在这个过程中，你必须要坚守自我。

是什么让你一开始走上了创业这条路？要不忘初心，因为真实是成功的关键——对于我来说就是如此——此外我还深信，我可以通过做自己喜爱的事，过上想要的生活。 

‘All the King’s Men’ (Best Picture, 1949)

“To find something, anything, a great truth or a lost pair of glasses, you must first believe there will be some advantage in finding it.”

“Advantage” is the basis of any entrepreneur. The road to entrepreneurship is paved with roadblocks and potholes galore. We all know that, but one thing we entrepreneurs have in common is the belief that we will find success.

We have this dream of the company that we want to build and shape. We have a vision, and we’ll work ourselves to exhaustion trying to make our dream a success, regardless of what the naysayers say (because they will say something about why you won’t succeed).

You will find that your business success will not come from any trophies or titles. It will come as a reflection of your truth. Your vision becoming a reality will be the measure of your success, and throughout this process you must stay true to who you are.

What made you become an entrepreneur in the first place? Let that serve as your true north. Being authentic is the key to success — it has been for me. That and my belief that I can make a living doing something I love doing.