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《财富》编辑以为共享单车有个难题,其实早被这家公司解决了

《财富》编辑以为共享单车有个难题,其实早被这家公司解决了

Robert Hackett 2017年07月22日
通过GPS技术和SIM卡来掌握所有单车的停放情况,物联网可以帮助追踪和掌控单车在城市和乡村的移动情况。

王晓峰曾经考察世界各地的单车共享项目,发现许多公司都面临着同一个问题:单车停放站。人们必须到单车停放站才能取车或停车,但停放站并不一定总有空余车位。

王晓峰是北京摩拜科技有限公司的首席执行官和共同创始人。周一,他在《财富》科技头脑风暴大会上透露,当时他下决心另辟蹊径——骑车人可以骑上摩拜公司亮橙色的单车,然后把车停放在任何他们想停的地方。

他说,由于摩拜单车配备了智能锁技术,人们可以通过摩拜单车APP实现人车互动,同时也避免了单车被盗窃的危险。在科技头脑风暴大会的举办地——阿斯彭研究所园区外,停放着十几辆摩拜单车供人们试骑。

《财富》杂志编辑亚当·拉辛斯基在推特说上:我刚刚在阿斯彭试骑了引起轰动的中国共享单车摩拜单车。我将在我停放这辆单车的地方发送下一条推特。

王晓峰将竞争对手的共享单车技术比作台式电脑。在台式电脑技术下,用户需要到一个具体的地方去获取开锁的方式。相比之下,王晓峰称摩拜单车就像是智能手机,无论何时何地都能使用——只要那个城市里铺设了摩拜单车,。

《财富》母公司时代公司的执行编辑、专栏作家钱科雷关注中国商业领域。他指出,这项技术有一个潜在问题。他在采访中说,人们都喜欢骑车下山,而不喜欢费力地骑车上山,也就是说,单车可能会在某处过于集中。

王晓峰反驳道,这种情况是不会出现的。摩拜单车通过GPS技术和SIM卡来掌握所有单车的停放情况,物联网可以帮助追踪和掌控单车在城市和乡村的移动情况。所以,如果某个地方堆积了大量单车,公司会了解到这一情况并把过于集中的单车放置到其它地方。事实上,摩拜单车通过向用户发放优惠券或账户积分的方式,鼓励用户把共享单车骑到其它地方,。

摩拜单车引发了一场世界潮流,而且这一潮流还将持续。王晓峰说,摩拜单车已经拥有超过1亿名用户,他们使用600万辆摩拜单车,平均每天完成的骑行总数达到2000万次。

摩拜单车是共享单车市场中最受关注的玩家,当然这个市场里还有很多其它企业,例如Ofo小黄车。科技行业免费数据库Crunchbase网站的数据显示,自两年前成立以来,摩拜单车的融资总额达到了9.28亿美元,在中国、新加坡、日本和英国都开展了业务。据报道,该公司计划在今年年底前进入全球的200个城市。有传言称,华盛顿特区很快也能见到摩拜单车了。

那些没能在科技头脑风暴大会上能骑到摩拜单车的人,很快就会有骑着它去兜风的机会。在大会闭幕式上,《财富》杂志的执行编辑亚当·拉什斯凯宣布了一个消息:科技头脑风暴大会国际版将于2017年12月5日至6日在广州举行——摩拜单车的服务已经覆盖那座城市。(财富中文网)

译者:Amelia Huang

When Davis Wang took a look at bike-sharing programs around the world, he identified a problem with many of the incumbents: docking stations. The technology forces people to travel to certain places to pick up and drop off the wheels—and stations aren't always guaranteed to have an empty spot.

Wang, who is CEO and cofounder of Beijing Mobike Technology Company, or Mobike for short, decided to take a different tack, he said Monday at Fortune's Brainstorm Tech conference in Aspen, Colo. Riders can hop on his bright orange bicycles and leave them wherever they please.

The bikes accomplish this, and avoid being stolen, by coming equipped with "smart" locks that people can interact with via Mobike's app, Wang said. (More than a dozen of the company's bicycles were available for test rides at a stand outside the main tent on the campus of the Aspen Institute where Brainstorm Tech took place.)

Just tried @Mobike, the Chinese bike-sharing sensation/ in Aspen. Next tweet is where I left bike. @brainstormtech pic.twitter.com/lmBLJDsQOE

- Adam Lashinsky (@adamlashinsky) July 16, 2017

Wang compared rival bike-sharing tech to the desktop computer, in that users have to go to a physical place to access the gear. His bikes, on the other hand, are like smartphones, he said: usable anywhere and everywhere (in participating cities, of course).

But there's a potential hitch, noted Clay Chandler, executive editor of Time Inc., parent company of Fortune, and weekly columnist on Chinese business as part of Fortune's CEO Daily newsletter. Because people enjoy coasting downhill (and not slogging uphill), you might expect the bicycles to pile up in certain areas, Chandler pointed out during his interview.

Not so, countered Wang. Mobike stocks all of its units with GPS tech and SIM cards, "Internet-of-Things" additions that can help track and control the flow of bicycles in an urban or other landscape. So if too many bikes stack up in a particular area, the company knows and can get them moved somewhere else. In fact, Mobike incentivizes its users to redistribute the vehicles, when necessary, by compensating them with account credits.

Mobike has taken—and continues to take—the world by storm. The company has more than 100 million users who take an average of 20 million trips on its 6 million connected bikes every day, says Wang.

The most visible Chinese contender in the bike-sharing market (which also includes dozens of competitors like arch-nemesis Ofo), Mobike has raised an astounding $928 million in funding since its founding a mere two years ago, according to Crunchbase data. The company operates in China, Singapore, Japan, and England, and reportedly has plans to enter a total of 200 cities by the end of the year. (Washington, D.C. is rumored to open soon.)

Brainstorm Tech attendees who didn't get to try the bikes in Aspen will have another chance to take a spin soon. At the close of the session, Fortune executive editor Adam Lashinsky appeared onstage and announced an expansion of the Brainstorm Tech franchise: an International edition will be held Dec. 5-6, 2017 in Guangzhou, China—a Mobike location.

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