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XBA:性价比更高的速成MBA课程?

XBA:性价比更高的速成MBA课程?

Colleen Leahey 2013年04月02日
兰登前掌门人和妻子创办的赋桥集训营将理论与实践相结合,不仅利用人脉请人教会刚毕业的大学生或者职场新人学习如何阅读资产负债表、损益表与现金流量表,分析案例,还帮助他们解决实际问题,规划职业生涯。课程最低只需5000美元,额外交钱还包住宿。今年夏天,集训营将登陆上海。

    此外,赋桥也在向全球扩张:2011年,赋桥在韩国开设了集训营;上个月,赋桥与沙特阿拉伯利雅得的苏丹王子大学(Prince Sultan University)合作推出的第一期集训营圆满结束。共有14名男性和22名女性报名,并按性别进行了分批集训。由于导师们并不确定集训营能取得什么样的成果,因此,他们为每六位学生安排了一名导师。“许多学员都是第一次接受职业培训,”奥文斯说。“从女性学员身上能明显感觉到一种紧迫感,而男性学员都知道在毕业之后,自己肯定能找到一份工作。”赋桥集训营结束后,学员们开始在普华永道(PriceWaterhouseCooper)、微软(Microsoft)、利雅得商会(the Riyadh Chamber of Commerce)和当地幼儿园进行带薪实习。今年夏天,赋桥集训营将来到中国上海。

    公司对于反馈的坚持不会止步于学生;在当地的成功与失败将被报告给奥文斯,他将帮助项目经理马特•鲁宾斯设计不同的课程方式——商业体验、企业家精神与法律等,以满足来自不同专业和不同地区的学员们对赋桥的需求。

    未来两年,赋桥计划推出数据库JobX,其中包括对来自不同行业的1,000名员工进行的采访,问题将涉及员工们对于本职工作喜欢和讨厌的地方,并按照学生的职业测评指标进行编码。(赋桥使用了哈佛商学院高级研究员蒂姆•巴特勒的CareerLeader程序。)此外,公司还收购了CollegePortfolio.com,希望利用这个网站的平台在未来几年建立平级指导小组,并将为赋桥毕业生们提供5至10天的跟进课程,深入学习市场营销、技术、设计、金融等课题。

    2014年,赋桥将推出全球之旅:美国学生将到孟买、布拉格和上海等城市进行为期七周的集训,而国际学生将访问伦敦、纽约和硅谷。新活动专注于拓宽学生的眼界,让他们了解所有的职业可能性。

    随着赋桥的发展,如何在不牺牲人才素质的情况下招聘更多导师,如今成为公司不得不面临的挑战。毕竟,是导师让集训营更有价值,让学员们能够了解什么是职业关系,并为这些20岁左右的物质青年们重塑自信。从赋桥毕业的学生不见得要靠集训营来获得成功,但集训营可以为学生们提供一个机会,找到与自己的个性相匹配的工作,而不是在商学院白白浪费高额学费。

    译者:刘进龙/汪皓

    Fullbridge is also going global: In 2011, it launched a program in South Korea and last month, it ended its Phase 1 program in partnership with Prince Sultan University in Riyadh, Saudi Arabia. Fourteen men and 22 women enrolled, and were separated by gender. Since the coaches weren't sure what to expect, they overcompensated by assign one coach for every six students. "For many participants, it was their first experience in a professional setting," says Owings. "There was a sense of urgency among the women, whereas the men knew there would be jobs waiting for them upon graduation." Just after the Fullbridge program ended, the students began 7-month co-op assignments at PriceWaterhouseCooper, Microsoft (MSFT), the Riyadh Chamber of Commerce, and at area preschools. This summer, Fullbridge will run a program in Shanghai.

    The company's obsession with feedback doesn't end with the students; on-the-ground successes and failures are reported to Owings, who helps program manager Matt Rubins mold the different course tracks -- business immersion, entrepreneurship, and legal -- to cater to Fullbridge's professionally and geographically diverse audiences.

    Over the next two years, Fullbridge plans to launch JobX, a database of 1,000 interviews with employees from varying industries, asking what they love and what they hate about their jobs and coded based on students' career assessment indexes. (Fullbridge uses HBS senior fellow Tim Butler's CareerLeader program.) It also acquired CollegePortfolio.com, hoping to use its platform to create peer-mentoring groups over the next year, and will be rolling out follow up 5-10 day programs that dive deeper into subjects like marketing, technology, design, and finance for Fullbridge graduates.

    In 2014, Fullbridge is launching a World Tour: for American students, it's a seven-week program with stops in cities like Mumbai, Prague, and Shanghai; international students will visit London, New York City, and Silicon Valley. These new initiatives focus on opening students' eyes to all career possibilities.

    As Fullbridge grows, it faces the challenge of hiring more coaches without sacrificing talent quality. The coaches make the program worthwhile, giving participants a taste of what professional relationships are like, while instilling confidence in the dough-eyed twenty-somethings Its unlikely Fullbridge graduates needed the program to find success, but it does give students a chance to find careers that match their personalities -- and avoid the astronomical cost of business school.

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