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六大极限项目留住人才

六大极限项目留住人才

Katherine Reynolds Lewis 2013年05月27日
安永、北面等大企业为了留住人才频出奇招,有些公司甚至不惜组织员工远涉重洋,前往全球各地参加社区服务,尼泊尔、非洲和巴西的边远农村都留下了这些员工的足迹。而事实证明,这些极限公益项目确实达到了良好的留人效果。

安永

    前往巴西热带雨林、展开为期一周的旅程改变了安德鲁•苏利尔的事业轨迹。作为一支10人的“地球观察大使”团队的成员之一,这名安永会计事务所(Ernst & Young)的经理来到巴西热带雨林,每天上午都在从林里钻来钻去,衡量树木的直径,还要替研究生物多样性的科学家收集各种信息。

    到了下午,这支团队就在巴西东海岸的瓜拉克萨巴市,帮助当地小企业改进业务流程,削减成本,提高营销水平,以及制定策略,吸引游客来此地进行生态旅游。

    安永美洲企业责任总监黛伯拉•霍尔姆斯称:“他们跋山涉水,住简陋的营房,穿同样的衣服,所有时间都待在一起,完全不是平常的那种办公室工作。”

    地球观察研究所(Earthwatch Institute)负责监督该项目,同时训练安永的员工如何收集信息。这个项目是为了高调展示安永对于企业责任和环境保护的投入。它使那些环保责任心更强的年轻员工有机会接触到一个新兴市场,同时获得实地的环保经验。只有工作成绩优异的员工才能申请参加这个项目,而且最终只有10名员工获得了去巴西的机会。

    苏利尔回忆了他们在巴西时落脚的那个农场:那里只提供了最基本的食宿,没法上网,洗澡和上厕所都在另外一幢房子里。在巴西的时候,他还认识了参与当地永续发展项目的安永高管,以及参与2016年里约热内卢奥运会项目的团队。有了这些关系后,他的事业有一部分得以发展到了南美。现在,苏利尔已经参与了巴西的几个绿色建筑建目,还在项目中推进能源使用标准。

Ernst & Young

    A one-week trip to the Brazilian rainforest changed the course of Andrew Soulier's career. As part of a team of 10 Earthwatch Ambassadors, the Ernst & Young manager spent his mornings hiking through the jungle, measuring tree diameters, and gathering other data for scientists looking to document native biodiversity.

    In the afternoons, the team helped small businesses in Guaraqueçaba, on the east coast of Brazil, improve their business practices, cut costs, improve marketing, and develop strategies for attracting ecotourism to the region.

    "They are climbing up mountains and fording muddy rivers and living in barracks and spending the entire time together wearing the same clothes. It's not your usual office assignment," says Deborah Holmes, E&Y Americas director of corporate responsibility.

    The Earthwatch Institute trains Ernst & Young employees in data collection and oversees the program, which was designed to be a high-visibility signal of the firm's commitment to corporate responsibility and the environment. The program gives young professionals, often more environmentally concerned than their older colleagues, exposure to an emerging market and a hands-on green experience. Only high-performing employees are eligible to apply, and just one in 10 applicants wins a spot.

    Soulier recalls the accommodations on the farm that housed the team as no-frills: zero Internet access and a separate building for the shower and bathroom. While in Brazil, he also met with Ernst & Young executives involved in local sustainability projects as well as the team working on the Rio 2016 Olympic Games -- valuable contacts that have helped him expand part of his career into South America. Now, he's working on a couple of green building projects in Brazil and helping benchmark energy use in building portfolios.

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