明日之星：未来的40位40岁以下商界精英

威尔•迪恩与盖•利文斯顿

• 年龄：32岁，32岁

• 头衔：联合创始人

你觉得自己够强壮吗？参加下面一项活动就是最好的检验方式。发展迅猛的冒险挑战领域已经有许多知名的活动，比如斯巴达比赛（Spartan Race）和勇士冲刺（Warrior Dash）等，而迪恩在哈佛商学院（HBS）时与利文斯顿一同设计的“泥巴硬汉”（Mudder）无疑其中最具有知名度的一项，而这要得益于有效的品牌建设，以及与大牌赞助商的合作，比如墨西哥啤酒品牌Dos Equis（许多选手完成比赛后都会畅饮一杯啤酒）、Degree和美国体育装备品牌Under Armour。随着活动数量（今年有53项，在五个国家举办）和参赛人数（2012年参与者超过了460,000人，给公司带来7,500万美元收入）越来越多，很明显，这两个年轻人和他们的公司充满了活力。——丹尼尔•罗伯茨  

Will Dean & Guy Livingstone

• Age: 32, 32

• Title: Co-founders

Think you're tough? Nowadays, running one of these events is the best way to prove it. In a fast-growing field of adventure-challenges with names like Spartan Race and Warrior Dash, the Mudder, which Livingstone and Dean came up with when Dean was at HBS, is arguably the best known thanks to effective brand-building and partnerships with big-name sponsors such as Dos Equis (many participants swig a beer after they finish the race), Degree, and Under Armour. With an ever-growing number of events (53 this year, in five countries) and participants (more than 460,000 in 2012, bringing some $75 million in revenue), it's clear these two guys and their business are showing some stamina.-Daniel Roberts