明日之星：未来的40位40岁以下商界精英

艾米丽•怀特

• 年龄：35岁

• 头衔：业务运营总监

• 公司：照片分享应用Instagram

这位科技界的老兵从来都不怕挑战。在谷歌（Google）广告部工作九年之后，怀特被谢丽尔•桑德伯格招致麾下，负责Facebook本地产品的销售与营销。2011年，她接受了新的任务，负责将这家社交媒体具备盈利可能、但尚有待挖掘的移动平台货币化。六个月前，怀特来到Instagram，成了这家公司的“谢丽尔”。目前，她负责该公司的运营（2012年4月，Facebook以7.15亿美元收购了这家公司），与公司创始人兼CEO凯文•斯特罗姆一起，将高价收购变成了可盈利的业务。她的第一个计划是什么？将这个照片分享应用变成一个广告平台，同时还不损害品牌的“酷要素”。——柯林•利希  

Emily White

• Age: 35

• Title: Director of Business Operations

• Company: Instagram

This tech veteran rarely shies from a challenge. After a nine-year stint in Google's ad department, White was recruited by Sheryl Sandberg to head Facebook's sales and marketing for local products. In 2011, she was tasked with monetizing the social network's potentially lucrative but under-tapped mobile platforms, and six months ago, White became the Sheryl to Instagram's Marc Zuckerberg. Now overseeing operations at the company—Facebook bought it for $715 million in April 2012—she's working with Instagram founder and CEO Kevin Systrom to turn the expensive acquisition into a profitable business. First plan? Making the photo-sharing app an advertising platform, without harming the brand's cool factor.-Colleen Leahey