全球25家最适宜工作的公司巡礼

SAS公司

排名：2

SAS软件公司提供一系列视频，帮助不同部门的员工回答“SAS在做什么”这个问题，而且不需要听众了解任何技术术语或营销用语。这些视频幽默风趣，但却会强化一个很重要的理念——即因为所有员工不论职责，都在为SAS的成功做出贡献，因此他们应该能够头头是道地畅谈公司和其产品。

“60秒独家新闻”视频可以让员工迅速掌握公司的新产品和基本的须知详情，而在“帮我理解”视频中，高管将介绍更广泛的软件或商业理念。此外，这家公司还创建了一个专门的网站，其中包括演示资料、文件和在线资源，帮助员工更好地介绍SAS。

SAS Institute

2

SAS Institute uses a series of videos to help employees from every discipline answer the question, "What does SAS do?" in a way that doesn't require the audience to know technical terminology or marketing-speak. While the videos are humorous in nature, they nevertheless underpin an important belief -- that because all employees, regardless of their roles, contribute to SAS' success, they should therefore be able to speak knowledgeably about the company and its products.

The "60-Second Scoop" videos give employees a glance at a new product and the basic need-to-know details in a minute flat, while the "Help Me Understand" videos feature executives communicating more broad-reaching software or business concepts. Additionally, a special website was created featuring presentations, documents, and online resources to help employees tell the SAS story.