怎样才能培养出女版乔布斯
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我们希望女性可以选择创新创富，但目光所及之处，无论是媒体、社会实践还是各种思潮，我们耳闻目睹的总是那套说法，那就是，找个好男人，生个孩子才会真正幸福。 必须有所舍弃。 因为如果你要想赚钱，甚至成为奥普拉那样的亿万富翁，那你可能就没法要孩子。但如果你样样都不想落下：既能创新，又能创富，还能有孩子，那就得以玛丽莎或谢莉尔为榜样。她们都选对了另一半，也都赚了大钱…… 我就认识一些善于创新的女性，她们也都创造了财富，甚至当了妈妈，但媒体故意不给她们持续的曝光机会。这是另一种需要改变的心态。 改变行为方式 作为技术专家我们都知道，改变行为方式需要时间。不过有些人是愿意接受改变的，我们称这类客户为我们的早期用户。他们很愿意接受那些刚刚推出、比较粗糙而且功能也很有限的产品，因为他们有些迫切的需求必须抓紧满足。他们会张开双臂欢迎新产品，并最终变成这些产品的忠实鼓吹者，支持我们的愿景并到处推广。如今身处技术界的女性也是如此。 技术界的女性很明白在这个领域为事业拼搏的种种好处。为了获得自由、灵活度，同时还能赚到钱，我们也学会了忍受社会上针对女性角色的种种流俗说法。但要想有所发展，还是得有超凡的自信和各种必要的手段才行。 尽管我们可以希望自己的产品在五到七年里被主流消费者所接受，但却不能指望这么点时间里能发生什么重大的社会变迁。 不过，让客户采用新产品的做法也能用来让人们树立意识，同时鼓励女性进入技术界发展。以下就是其中的一些做法： • 教育：继续强调选择工程专业的重要性。这需要高中和大学做好相应的工作，也需要父母的支持。同时还要清醒地认识到，要获得风投和天使的投资创建公司必须具备哪些条件。 • 产品升级：不断完善所在行业并使之价值广为人知。 • 定价：为那些对特定行业的学位和事业情有独钟的女性提供奖学金或经济资助。同时为那些想创建技术类公司的女性创始人提供资助。 • 客户支持：通过导师辅导的方式提供高质量的服务，同时纳入那些能帮助有家室或无家室女性的项目。 • 案例学习：通过主流媒体展示业内楷模和成功故事。 • 坚持不懈：我们都知道，打造一个产品耗时费力，对它要多次升级才能不断完善，随后要基于它创建一个公司，最后才能把这个公司变成一种业务。对人力资本进行投资也是一样的道理。我们必须为了目标不断奋斗，但不一定知道什么时候才能开花结果。 |
Our expectation is for women to make the choice to innovate and create wealth, but everywhere women look from media to social practices and trends, all we see and hear that true happiness lies in finding a man and making babies. Something has to give. Because if you want to be a wealth-creator and billionaire like Oprah you may need to be childless. But if you want to be all: an innovator, a wealth-creator, and have children, then look to Marissa or Sheryl, who have chosen good partners and have high net worths… I know there are female innovators who are also wealth-creators and even mothers, but the media hasn't chosen to consistently herald these women. Another mindset that needs to change. Change in Behavior As technologists we know that change in behavior takes time. However, there are some who are open to change, and we call those customers our early adopters. They are willing to put up with an early product that is unrefined and has a limited feature-set, because they have acute pains they need alleviated. They welcome a new product with open arms, and eventually become evangelists, supporting and promoting our vision. The same is true for women in technology today. The women who are in technology understand the benefits to pursuing a career in it. We also have learned how to put up with mixed social messages we receive in exchange for freedom, flexibility, and the financial benefits. But it still takes an inordinate amount of self-confidence and wherewithal to stick around. While we expect our products to become adopted by the mainstream within 5-7 years, we cannot expect the same timeline when it comes to social change. However, we can apply the same practices of product adoption to building awareness and having women adopt a career in tech. Here are some of the practices: • Education: Continuing to prioritize the importance of pursuing a major in engineering. This requires effort at the high school and college level plus support from parents. Coupled with an awareness of what it takes to receive investment from VCs and angels to build a company. • Product iteration: Continuing to refine the industry and making its value be known. • Pricing: Offering scholarships or financial assistance to those who are particularly interested in pursuing degrees and careers within the industry. And funding female founders who want to launch tech companies. • Customer support: Providing quality of service through mentorship and including programs to help those with and without families. • Case studies: Showcasing role models and success stories through mainstream media channels. • Perseverance: We know it takes time to build a product, refine it through multiple iterations, build a company from it, and then transform that company into a business. The same is true when it comes to investing in human capital. We have to continue to work towards the end without necessarily knowing when the exit will happen. |
