最能激励你走向成功的七本书
《心灵鸡汤》(Chicken Soup for the Soul),作者:杰克•坎菲尔德与马克•维克多•汉森(1993年) 20年前构想本书时,作者只是希望编撰一本由101篇鼓舞人心的故事组成的合集,未曾想“心灵鸡汤”最终演变为一个巨大的特许经营品牌。励志演讲家坎菲尔德与汉森当初着手这个项目的原因是,有听众请求他们将演讲中提到的故事编辑成册。如今,该图书系列已经超过250种,在美国与加拿大的总销量超过1.1亿本,在世界其他国家也大受欢迎。2008年,该图书的特许经营权被出售,但其热度不减,先后推出一个YouTube频道,以及针对宠物和人类的安慰食品系列。 |
Chicken Soup for the Soul by Jack Canfield and Mark Victor Hansen (1993) Conceived of as a collection of 101 inspiring stories more than two decades ago, the book begat a mega-franchise. Motivational speakers Canfield and Hansen took on the original project after their audience members solicited them to compile anecdotes from their talks. Snowballing into more than 250 titles and selling more than 110 million copies in the U.S. and Canada, the series has become a fixture of bookshelves across the world. Sold in 2008 to three new owners, the franchise has not lost steam. It has since launched a YouTube Channel and comfort food lines for both pets and humans. |