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专栏 - 谷歌日志

某些应用在Android上比在iOS上更赚钱

Seth Weintraub 2011年03月14日

谷歌(Google)最初是从事网络搜索,现在它几乎渗入商界和政府的方方面面。Seth Weintraub为我们揭示谷歌将去向何方,正在与谁竞争,将与谁竞争,以及市场力量是如何推动这家公司偏离或坚持其“不做恶”(Don't Be Evil)的座右铭。在成为博客写手之前,他曾有15年的时间在多家公司担任全球IT主管。
《口袋传奇》是Spacetime Studios推出的大受欢迎的大型多人3D网游,该游戏从Android平台获得的收入要比iOS平台的高出30%至50%。

3D版口袋传奇,图片来源:Spacetime

    科技网站计算机世界(Computerworld)有文章指出,《口袋传奇》(Pocket Legends)游戏的开发者正逆势而动,将开发重心从iOS平台迁至谷歌(Google)Android平台。《口袋传奇》由Spacetime Studios开发,是Mashable网站评出的2010年5大“突破性”iOS游戏之一,不过其开发者已将游戏移至Android平台,并因此获得了更大成功。

    人们传统上认为为iOS平台开发软件获利更多,尽管Android平台的设备数量早就大大超过了苹果平台。调研机构comScore日前发布报告称,Android已经超越黑莓(Blackberry),成为可上网手机市场的霸主,至少在美国市场是如此。

    对Spacetime而言,它已因此从Android平台获得更大收益。

    Spacetime表示,无论采用哪种衡量标准,《口袋传奇》在Android平台的日用户活跃度都是iOS平台的两倍多。在Android平台,游戏的每日下载量约为9000次,而iOS平台上,这一数量仅为3000至4000次。更重要的是,Android平台玩家登陆该游戏大约比iOS平台玩家多3倍。

    Spacetime的绝大部分收益来自于“程序内购买”,iOS在这方面已经做了一段时间,而Android才刚刚起步。

    总而言之,这使得Spacetime 在Android与iOS平台的收益差距巨大:Spacetime的大部分收入来自“程序内购买”,它表示Android用户带来的收益要比iOS用户高出30到50个百分点,尽管苹果的程序内购买界面可谓“天衣无缝”,而Android的内置支付系统直到今年春季才会登台亮相。

    我还是那句话,移动领域的竞争会像当年的PC机和Mac机之争一样,当年开发资源最后还是流向了主流平台——PC机。知名风险投资家弗雷德•威尔逊最近告诫其客户更多地投资于Android平台,而不是iOS。

    我鼓励我们共事的所有公司像投资iPhone/iPad一样大力投资于Android。实际上,我认为他们应该在Android上投资更多,因为Android是开放的平台,而iPhone/iPad市场已成为“大佬主宰型”市场。市场大佬们已经确定,其它人很难挤进市场任何方面的前十名。

    另外,日前有报道指出,超过70%的iOS和Android程序都违反了开放源码许可的某些条例。这从另一方面表明,移动领域尚待开发。

    译者:项航

    Computerworld profiles an App developer who is bucking trends and changing the focus of their development from iOS to Google's (GOOG) Android. Spacetime Studios' Pocket Legends was named one of the top five "groundbreaking" iOS games of 2010 by Mashable but the developer has ported the game to Android and seen even more success.

    The conventional wisdom is that more money is to be made on the iOS platform, even though the sheer numbers of Android devices have been gaining considerable ground on the Apple (AAPL) platform for some time. Yesterday's comScore report had Android passing Blackberry for the lead in handsets accessing the Internet, at least in the US.

    For Spacetime, that has translated into more revenue from Android.

    Spacetime says its daily user activity on Android is more than double its level on iOS in practically every measure. On Android, the game is downloaded about 9,000 times a day, according to Spacetime; on iOS, daily downloads are in the 3,000 to 4,000 range. Perhaps even more significant, Android users who have the app use it about three times more than their Apple counterparts.

    Most of Spactimes' revenue comes from in App purchases, something that iOS has had for a while but Android is just now implementing.

    Altogether, that translates into a big difference in revenue: Spacetime, which is supported largely by in-app purchases, says its Android users generate 30 to 50 percent more revenue than its iOS users do. This is despite the fact that Apple has a seamless in-app purchasing interface, whereas Android's built-in purchasing system isn't set to debut until sometime this spring.

    Although it has been said ad nauseam, mobile could follow the old PC/Mac trend where the development money went into the dominant platform –PC. Notable Venture Capitalist Fred Wilson recently told all of his clients to invest more in Android than in iOS.

    I am encouraging every company we work with to invest as heavily in Android as they invest in iPhone/iPad. I actually think they should invest more because Android is still wide open and the iPhone/iPad marketplaces are leader board driven and the leaders have been established and it's hard to crack into the top ten anywhere.

    In other industry news, a report today said that over 70% of all iOS and Android applications violated some part of an Open Source license. That's another indication of how much of a frontier this industry is still in.

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