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专栏 - 苹果2_0

《财富》独家披露《乔布斯传》节选

Philip Elmer-DeWitt 2011年10月24日

苹果(Apple)公司内部流传着一个老笑话,那就是史蒂夫·乔布斯周围是一片“现实扭曲力场”:你离他太近的话,就会相信他所说的话。苹果的数百万用户中已经有不少成了该公司的“信徒”,而很多苹果投资者也赚得盆满钵满。不过,Elmer-DeWitt认为,在报道苹果公司时有点怀疑精神不是坏事。听他的应该没错。要知道,他自从1982年就开始报道苹果、观察史蒂夫·乔布斯经营该公司。
乔布斯和盖茨亦师亦友,他们在科技领域双峰对峙,是近30年来最伟大的一对竞争对手。在沃尔特•艾萨克森所著《史蒂夫•乔布斯传》一书中,乔布斯回忆称:“甲壳虫有首歌中有句歌词是这么唱的:‘你我二人的回忆,比伸向远方的道路还要漫长。’就我跟比尔的关系而言,这句话再准确不过。”

来源:时代公司(Time Inc.)

    今天,今年最令人翘首以盼、同时消息保守得最为严密的传记即将正式出版。同时,该传记的第一部分节选也将同日刊登于《财富》杂志(Fortune)。

    本刊获准对沃尔特•艾萨克森所著《史蒂夫•乔布斯传》(Steve Jobs)中有关乔布斯与比尔•盖茨关系的内容进行独家报道。

    近30年来,苹果公司(Apple)的联合创始人与微软公司(Microsoft)的联合创始人都称得上是个人计算领域内的泰斗,他们有时是不共戴天的竞争者,有时又是一个战壕里的盟友。

    据西蒙与舒斯特公司(Simon & Schuster)介绍,过去两年中,艾萨克森曾对乔布斯本人进行了40多次采访,此外还有乔布斯的几百名亲友、同事、以及竞争对手,,其中就包括比尔•盖茨。

    2007年的数字化大会(All Things D)期间,乔布斯和盖茨共同接受了沃尔特•莫斯博格的采访。乔布斯在传记中回忆说,当时,他们二人是仍然活跃于IT行业的两名元老。正是他们亲手参与缔造了这个行业。

    史蒂夫:你知道,比尔和我初次相逢、一起共事时,一半来说,我们俩都是办公室里年纪最轻的。我没说错吧?无论就我本人,还是我们俩,都是这样。我差不多比他年长半岁,但基本上属于同龄人。现在,我们分别在自己的公司工作。比尔,我不知道你的情况如何,但绝大多数时候,我都是公司中年纪最长的一位。这也是我愿意在这儿接受你采访的原因所在。

    沃尔特:能够效劳,乐意之至,不胜荣幸。

    史蒂夫:而且,你知道,在我看来,生活中的许多事要么可以用鲍勃•迪兰的或者甲壳虫乐队的歌来概括。甲壳虫有首歌中有句歌词是这么唱的:“你我二人的回忆,比伸向远方的道路还要漫长。”就我跟比尔的关系而言,这句话再准确不过。

    本周一,刊载《乔布斯传》节选的新一期《财富》杂志将登陆各地报刊亭;同时, iPad版《财富》中亦会包含此文。周一上午,该节选的片段将刊发于财富英文网站。

    译者:大海

    The first excerpt from the year's most eagerly awaited -- and carefully guarded -- biography will appear in Fortune on Monday.

    The magazine has secured exclusive rights to the sections in Walter Isaacson's Steve Jobs devoted to Jobs' relationship to Bill Gates.

    For nearly three decades the co-founder of Apple (AAPL) and the co-founder of Microsoft (MSFT) were the twin pillars of personal computing -- at times fierce competitors, at times key allies.

    According to Simon & Schuster, Isaacson conducted more than 40 interviews with Jobs over the past two years -- as well as with hundreds of friends, family members, colleagues and competitors, among them Bill Gates.

    By the time the two sat down for a joint interview with Walt Mossberg at the All Things D conference in 2007, they were, as Jobs recalled, among the oldest men still active in the industry they helped create.

    Steve:You know, when Bill and I first met each other and worked together in the early days, generally, we were both the youngest guys in the room, right? Individually or together. I'm about six months older than he is, but roughly the same age. And now when we're working at our respective companies, I don't know about you, but I'm the oldest guy in the room most of the time. And that's why I love being here.

    Walt:Happy to oblige. Happy to oblige.

    Steve:And, you know, I think of most things in life as either a Bob Dylan or a Beatles song, but there's that one line in that one Beatles song, "you and I have memories longer than the road that stretches out ahead." And that's clearly true here.

    Fortune's excerpt will be available for purchase Monday on newsstands and on the Fortune iPad app. A snapshot of it will be online early Monday.

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