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专栏 - 苹果2_0

乔布斯后继有人 莱文森接任苹果董事长

 Philip Elmer-DeWitt 2011年11月18日

苹果(Apple)公司内部流传着一个老笑话,那就是史蒂夫·乔布斯周围是一片“现实扭曲力场”:你离他太近的话,就会相信他所说的话。苹果的数百万用户中已经有不少成了该公司的“信徒”,而很多苹果投资者也赚得盆满钵满。不过,Elmer-DeWitt认为,在报道苹果公司时有点怀疑精神不是坏事。听他的应该没错。要知道,他自从1982年就开始报道苹果、观察史蒂夫·乔布斯经营该公司。
亚瑟•莱文森会打破苹果的权力平衡吗?让我们来近距离考察一下这位苹果新任董事长。

莱文森说:“我们要转型成为一家大型公司,同时解决自身的傲慢问题。”

    1997年,史蒂夫•乔布斯重返苹果(Apple)。当年他最先处理的事情之一,就是解散公司董事会,任命与自己投契的人担任董事,其中就包括基因泰克公司(Genentech)当时的首席执行官亚瑟•莱文森。

    根据沃尔特•艾萨克森所著《乔布斯传》(Steve Jobs):“乔布斯并没有向董事会移交任何实质权力。实际上,他只是通过董事会会议的讨论来激发灵感,自行思索公司战略。”

    苹果联合创始人乔布斯逝世后,蒂姆•库克担任首席执行官,而莱文森也升任公司董事长,这也是乔布斯生前担任的最后一个职位。莱文森是否会坚决主张董事的权力,尽管公司董事会在乔布斯是到从未行使过这些权力。

    苹果公司周二举办了新闻发布会,对媒体通报了莱文森的简单背景信息。

    莱文森拥有华盛顿大学(University of Washington)理学士学位和普林斯顿大学(Princeton)博士学位。他1980年加入基因泰克公司担任研究科学家;1995至2009年担任基因泰克首席执行官;2010年以来担任该公司董事长。他曾经单独或与他人合作发表了80篇科学论文,拥有11项美国专利权。他拥有相当多董事会和顾问委员会的头衔,其中包括麻省理工学院-哈佛博德研究所(the Broad Institute of MIT)以及史隆基达宁癌症中心(the Memorial Sloan-Kettering Cancer Center)。

    他的维基百科条目也提供了一些个人信息。

    莱文森现年61岁,与太太结婚33年,育有两个孩子。他曾被《商业周刊》(BusinessWeek)评为2004年和2005年年度最佳经理人,还曾连续四年被《机构投资者》(Institutional Investor)评为生物科技领域“全美最佳首席执行官”。在Glassdoor.com网站评选中,他还以93%的支持率当选2008年“最友善”的首席执行官。

    然而,只有透过艾萨克森的著作,我们才更深入地了解了他在苹果所发挥的作用,以及他与史蒂夫这位强势的首席执行官之间的关系。

    • 莱文森对艾萨克森说,乔布斯告诉董事会他打算开设苹果零售店时,“这真让我挠头,我觉得这种想法很疯狂。我们是一家小公司,是行业里的‘边缘成员’。我说我不确定我会支持这个计划。”

    • 决定将Mac系统向英特尔架构转换时,“我们争论过,提出了很多问题。最终我们达成了一致,决定采取行动。”

    One of the first things Steve Jobs did when he returned Apple (AAPL) in 1997 was dismiss the company's board and appoint directors more to his liking, including Genentech CEO Arthur D. Levinson.

    "Jobs did not cede any real power to his board," according to Walter Isaacson's Steve Jobs. "But he did use its meetings to kick around ideas and think through strategies in confidence."

    With Jobs gone and Tim Cook as CEO, Levinson has been elevated to chairman of the board -- the last position Jobs held before he died. Is Levinson the kind of chairman who will insist on powers that the board never had under the company's co-founder?

    Apple's press release Tuesday offers a bare-bones summary of his background:

    B.S. University of Washington, Ph.D. Princeton. Joined Genentech as a research scientist in 1980, served as CEO 1995-2009, chairman of the board from 2010 on. Author or co-author of 80 scientific papers, named as inventor on 11 U.S. patents. Serves on numerous boards and advisory committees, from the Broad Institute of MIT and Harvard to the Memorial Sloan-Kettering Cancer Center.

    His Wikipedia entry offers some personal detail and color.

    He's 61 years old, the father of two, married to the same woman for 33 years. Named one of the best managers of the year in 2004 and 2005 by BusinessWeek. Named "America's Best CEO" in biotech for four years in a row by Institutional Investor. Rated the "nicest" CEO of 2008 with a 93% approval rating by Glassdoor.com.

    But we get the closest look at the role he played at Apple -- and his relationship with its powerful CEO -- through Isaacson's biography.

    • When Jobs told the board about his plans to build the Apple Stores: "I'm scratching my head and thinking this is crazy," Levinson told Isaacson. "We are a small company, a marginal player. I said I'm not sure I can support something like this."

    • On the decision to move the Mac to the Intel architecture: "We debated it, we asked a lot of questions, and finally we all decided it needed to be done."

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