订阅

多平台阅读

微信订阅

杂志

申请纸刊赠阅

订阅每日电邮

移动应用

专栏 - 从华尔街到硅谷

Zynga掌门人细说上市缘由

Dan Primack 2011年12月20日

Dan Primack专注于报道交易和交易撮合者,从美国金融业到风险投资业均有涉及。此前,Dan是汤森路透(Thomson Reuters)的自由编辑,推出了peHUB.com和peHUB Wire邮件服务。作为一名新闻工作者,Dan还曾在美国马萨诸塞州罗克斯伯里经营一份社区报纸。目前他居住在波士顿附近。
Zynga创始人兼首席执行官马克•平克斯认为股票上市是公司规模发展的必然结果,并对公司的未来规划持乐观态度。

谈到其他非Facebook平台,你能告诉我们何时会推出Project Z吗?

    我们还没有公开披露过这个时间,但我可以说,我们的员工正在内部继续进行不同元素的测试,就和我们推出游戏时的流程一样。我们希望它不久能与大众见面,但我们并不着急。这个时间更多地取决于我们什么时候能够达到很出色的玩家体验。

有很多人猜测,一旦Zynga的员工持股禁售期结束,就会有很多员工离开公司。为什么?

    我不知道为什么会有这样的猜测,我们一直处于静默期。Zynga的人员自然流失率历来很低,大大低于硅谷其他的上市或非上市公司。我知道媒体从未报道过这一点,但这是真实情况。而且,我们也在不断地收到很多出色的简历,并持续有优秀的人才加盟。

    一家公司如何留住人才,归根结底是三点:

    1. 员工们对公司的事业和方向有没有信心?我相信我们的员工有,因为Zynga提供了为最广大玩家打造游戏产品的独特机会。

    2. 员工们有没有感受到良性的职业流动。我必须要指出的是升级文化是我们的价值观之一。超过60%的员工每年都能获得升级,即每年他们都会承担起更高的领导职务、获得更高的薪酬。我们结束静默期后,你可以和我们一线的员工交谈,我想他们会告诉你,他们在Zynga获得的职业流动机会高于其他任何公司。

    3. 我们的团队自我管理,这意味着他们对工作环境有很大的控制权。

    我们的文化不止于此,它相当深厚。我们的员工热爱公司,并引以为荣。我们一直要求他们不要出头,不必在媒体或博客上替公司说话,因此我想公众可能还不知道这一点。

今年3月你个人将约1.09亿美元的股票卖回给公司,每股售价略低于14美元。你能联系当时的背景谈谈这个决定吗,毕竟你们今天的IPO价格是每股10美元?

    我从未试图踏准市场节奏或成为什么估值专家。我希望能在这家公司度过余下职业生涯,因此从一开始我的做法就不同于其他企业家,他们售股可能是为了退出公司。

    很早我就开始持续少量地卖出持股,希望不要感到有出售公司的压力。媒体不能用其中某一笔交易来揣测当时我对公司未来前景或公司估值的看法。

Speaking of other non-Facebook platforms, can you say when Project Z will be available?

    We haven't made any public announcements about the timing, but I'd say that we continue to test various elements of it with our employees internally, just as we do when launching a game. We hope it will be out to our audience soon, but I wouldn't say we're driven by dates. It's more about when we think we've achieved a compelling experience.

There has been widespread speculation that a large number of Zynga employees will leave the company once they are allowed to sell shares. Why?

    I'm not sure why there's been all that speculation other than that we've been in a quiet period. Our company has historically had very low attrition, much lower than other public or private companies in Silicon Valley. I know that hasn't been reported on, but it's true. We also continue to have an amazing inflow of resumes and talent.

    When you think about what keeps talent at a company, it comes down to three points:

    1. Do employees believe in the mission and direction of the company. I believe they do, because Zynga offers a unique opportunity to build games for the broadest audience ever seen in games.

    2. Do employees feel they have great career mobility. And I'd point you to the fact that a culture of leveling up is one of our values. More than 60% have leveled up annually, which means they've taken on greater leadership roles and compensation each year. When we're past the acquire period and you can talk to actual employees, I think they'll tell you they have more opportunity for mobility here than if they worked at any other company.

    3. Our teams manage themselves, which means they have a great amount of control over their work environments.

    Beyond that, our culture runs deep. Our employees have a real love for Zynga and real pride. We've asked them not to go out and defend us in the press or blogs, so I don't think that's come through publicly yet.

You personally sold around $109 million shares back to the company in March, at a price of just under $14 per share. Can you contextualize that decision, given that your IPO priced today at $10 per share?

    I've never been trying to time the market or be an expert on valuation of us or anybody else. My approach from the beginning, because I've wanted to stay at this company for the rest of my career, has been to take a different approach from other entrepreneurs who might look to sell their company as an exit.

    Since early on, I've sold small pieces of my ownership along the way, so as not to feel any pressure to sell the company. I don't think you can look at any single one of those transactions and use it to judge my beliefs at that time in the future prospects of the company or its value.

上一页 1 2

我来点评

  最新文章

最新文章:

中国煤业大迁徙

500强情报中心

财富专栏