周二早晨，打开谷歌（Google）搜索引擎，输入“蒂姆•库克”和“最高薪酬首席执行官”的关键字，结果会显示457条新闻，其中包括《西雅图时报》（the Seattle Times）的文章《苹果公司的核心价值观变了吗？》（Did Apple change its core values?）

    这些新闻，尤其是《西雅图时报》的这条新闻，说明人们对库克存在两种错误臆断。

    • 去年8月，苹果公司（Apple）给予新任首席执行官库克100万股股票，希望借此留住库克，这100万股票直接进了库克的银行账户。【相关阅读：《苹果新掌门库克2011年真挣了3.78亿美元？》（Apple CEO Tim Cook didn't really make $378 million in 2011.）】

    • 史蒂夫•乔布斯曾经的年薪是1美元，而目前库克年薪为140万美元。由此可见，库克与乔布斯相比非常在乎金钱。

    就这一点而言，我的同事亚当•拉辛斯基即将出版的新书《苹果内幕》（Inside Apple）（首发日：1月25日）中有一段话，相当发人深省。

    即便是在这家并不热衷于谈论金钱的企业里，库克也算得上是格外简朴的一个人。他在套现1亿多美元的苹果股票后，在帕洛阿尔托租了一套相当简朴的住宅，距离乔布斯的生前住处只有一英里多 (2010年，库克终于在离他之前租住的房子不远处购置了一处房产，但丝毫谈不上奢华。公开记录显示，该房产价值190万美元，在当地算是相当普通的住宅。)人们曾经问他为何住得如此简朴，他说“我希望自己能时刻记住自己的出身，置身于简朴的环境能够帮我做到这一点。金钱并不是我前进的动力。”

    上图是库克在帕洛阿尔托住宅的谷歌地图以及拉里•埃里森众多豪宅之一的航拍图。亿万富翁拉里•埃里森是甲骨文公司（Oracle）首席执行官，在依奎拉高管薪酬调查公司（Equilar）进行的全美最高薪酬首席执行官排名中位居第三。从各方面看，他对金钱相当在意。

    译者：李玫晓/汪皓

    A Google search Tuesday morning for "Tim Cook" and "highest paid CEO" turned up 457 headlines, including a handwringer from the Seattle Times that asks "Did Apple change its core values?"

    Behind all these headlines -- and especially the last -- are two mistaken assumptions:

    • That the 1 million restricted Apple (AAPL) shares granted to Cook last August so that he wouldn't even think about leaving the company went directly into his bank account. (See Apple CEO Tim Cook didn't really make $378 million in 2011.)

    • That because Steve Jobs' salary was $1 per year, and Cook's is now $1.4 million, Jobs didn't care about money in a way that somehow Cook does.

    In this regard, a paragraph from my colleague Adam Lashinsky's forthcoming book Inside Apple (release date: Jan. 25) is instructive:

    In an organization that frowned on talking about money, Cook was extraordinarily frugal. Well after he had sold more than $100 million in Apple stock, he rented a modest home in Palo Alto, a little over a mile from where Jobs lived. (In 2010, Cook finally bought a house of his own, not far from his previous rental, but hardly an extravagant one. Public records indicate he purchased the house for $1.9 million, which in Palo Alto qualifies as a modest abode.) Asked why he lived so humbly, he once said: "I like to be reminded of where I came from, and putting myself in modest surroundings helps me do that. Money is not a motivator for me."

    Above: A Google Maps image of Cook's Palo Alto home and an aerial photograph of one of many houses owned by Larry Ellison, the billionaire CEO of Oracle (ORCL) who is No. 3 on Equilar's list of America's highest paid CEOs and, from all appearances, a man who cares a good deal about money.