没有哪家公司比苹果（Apple）更善于用漂亮的整数来讲故事。下面就是苹果在周三iPad发布会上按顺序抛出来的一串漂亮数字：

    • 362家苹果专卖店

    • 2011年第4财季，客户群达1.1亿人

    • 已售出3.15亿台iOS设备

    • 仅2011年第4财季就售出了6,200万台

    • iOS应用下载量达到250亿

    • iCloud用户超过1亿人

    • 2011年第4财季售出1,540万台iPad

    • 为iPad开发的应用达到200,000多个

    • 2011年，市场上涌现了100多种参与竞争的平板电脑

    来自市场情报分析公司Asymco的霍瑞斯•德迪欧称，所有这些数字都不是新鲜出炉，也并不让人惊讶。这一点或许解释了为什么苹果股价在新闻发布会后的交易时段下跌了超过1%。

    译者：清远

    No company is better at telling its story with nice round numbers than Apple (AAPL). Here, in the order they arrived, are the numbers it trotted out at Wednesday's iPad event:

    • 362 Apple Stores

    • 110 million customers in Q4

    • 315 million iOS devices sold

    • 62 million in Q4 alone

    • 25 billion iOS apps downloaded

    • 100+ million iCloud customers

    • 15.4 million iPads sold in Q4

    • 200,000+ apps designed for iPad

    • 100+ competing tablets came to market in 2011

    According to Asymco's Horace Dediu, none of those numbers were new or surprising, which may help explain why the stock was down more than 1% in post-press conference trading. (By the close of trading, the stock was back in the green.)