来源:ChangeWave
人们原本预计从2012年开始,苹果(Apple)在快速增长的平板电脑市场所占据的份额将开始流失。 如果将亚马逊(Amazon)的Kindle Fire看作一部成熟的平板电脑,那么在个人市场,苹果可能确实是在丢城失地。但对于企业市场而言,苹果的优势仍无人能动摇。 事实上,调研机构ChangeWave在今年2月(当时苹果全新iPad尚未发布,iPad 2的价格也尚未下调)进行的一份调查就说明了这点。经过对1,604家企业IT用户进行调查,ChangeWave发现超过五分之一(22%)的用户计划在未来3个月内购置平板电脑,而其中84%的用户计划购买苹果iPad。这是ChangeWave迄今记录的企业用户iPad需求的最高值,比去年11月份的调查结果高出了7个百分点。 企业市场份额出现下降趋势的公司似乎正在沦为这个市场的配角,这份名单包括三星(Samsung)、亚马逊、惠普(HP)和华硕(Asus)等。 |
This was supposed to be the year that Apple (AAPL) started losing market share in the rapidly growing tablet market. That may be happening among consumers, if you count the Amazon's (AMZN) Kindle Fire as a full-fledged tablet. But there's no sign of it happening in the enterprise. In fact, a ChangeWave survey of 1,604 business IT buyers conducted in February -- even before the new iPad was revealed and iPad 2's price was cut -- found that more than one in five (22%) planned to buy tablets for their users in the next three months, and that 84% planned to buy Apple iPads. That's the highest level of corporate iPad demand ever recorded in a ChangeWave survey, up 7 percentage points from November's survey. The list of companies whose corporate market shares appear to be headed south reads like a also-rans who's who, including Samsung, Amazon, HP and Asus. See chart below:
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ChangeWave是451 Research集团的下属机构。 译者:项航 |
ChangeWave is a division of 451 Research. |
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