安德森-霍罗维茨投资公司成为媒体宠儿
同样重要的是:安德森-霍罗维茨公司似乎对媒体并不偏心。可以肯定,马克、本与某些记者的关系会更密切一些,但这家公司在发布新闻时似乎总是一碗水端平。每年,它还会举行几次非正式的宴会,邀请一些记者与公司高管共同进餐。 批评人士或许会说,这样的宴会无异于操纵媒体。但这些举动反映的只是安德森-霍罗维茨公司对与媒体接触的重视。不仅是有好消息时如此,情况令人不快之时也同样如此。如果一位记者觉得一家公司对自己不错,至少他们会在落笔前给公司一个公平的辩解机会。 2. 投资很少失手。没错,安德森-霍罗维茨公司成立的时间太短,还没有很多重大的成功案例,但也没有很多重大的失败案例。换言之,没有一系列的坏交易可供人批评。事实上,迄今为止,它最大的失败或许是选择投资社交图片分享网站PicPlz,从而丧失了追加投资图片分享服务Instagram的能力。这个错误意味着安德森-霍罗维茨公司只能净赚7,800万美元,而不是数亿美元。 3. 公司不存在腐败现象,公司高管也没有难以让人忍受的个人缺点。听到过有人说安德森让哪位创业家抓狂吗?或者,霍维茨对某位记者大发雷霆?没错,我也没有听说过。不是说这种事从未发生过——每个人都有失控的时候——但这两位冠名合伙人名声都不错。这一点在采写其它新闻的时候也很重要。 因此,说到底,其他风险投资人对安德森-霍罗维茨公司的嫉妒完全可以理解。万一哪一天安德森-霍罗维茨公司一步走错,今天把马克和本送上神坛的媒体又亲自把他们拉下神坛的话,这些嫉妒的人或许有些幸灾乐祸。但目前,安德森-霍罗维茨公司成为媒体宠儿理所应当,其他人只能对不起了。 译者:老榆木 |
Equally important: Andreessen Horowitz doesn't seem to play favorites. I'm sure that Marc and Ben have closer relationships to certain scribes than to others, but the firm seems to offer up its own news on an even playing field. It also hosts several off-the-record dinners each year, at which groups of reporters are invited to break bread with firm execs. Critics might argue that such meals amount to media manipulation, but they simply reflect how Andreessen Horowitz recognizes the value of access. Not only when it comes to good news, but also when it comes to less flattering situations. If a reporter feels he or she has been treated well by a firm in the past, they will at least give the firm a legitimate chance to plead its case before laying down the written hammer. 2. Few failures. While it is true that Andreessen Horowitz is too green to have had many major successes, it also hasn't had many major failures. In other words, there isn't a series of bad deals for us to criticize. In fact, it's biggest mistake so far might have been choosing to invest in PicPlz at the expense of losing its ability to re-up with Instagram. And that mistake simply meant that Andreessen Horowitz will net around $78 million in profit instead of a couple hundred million. 3. No corruption or other personal foibles. Ever heard ther one about how Andreessen screwed over that entrepreneur. Or how Horowitz dressed down that reporter? Yeah, me neither. Not saying it hasn't happened -- everyone has their moments -- but neither name partner has developed a nasty reputation. That matters when developing other narratives. Again, the envy felt by other VCs toward Andreessen Horowitz is completely understandable. And, someday, they might get some schadenfreude if Andreessen Horowitz missteps cause us reporters to tear Marc and Ben down from the pedestal that we built for them. But, for now, the adoration is deserved. Sorry. |
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