移动互联网:苹果iOS市场份额继续扩大
过去一年,智能手机市场的赢家显然是谷歌安卓系统。根据调研机构高德纳(Gartner)的报告,2012年第一季度,安卓在全球市场份额为56%,两倍领先于iPhone,后者份额仅为23%。 不过苹果(Apple)iPad仍主导着平板电脑市场,而且,相比于安卓用户,iOS用户使用移动设备浏览互联网的频率要高得多。 调研网站NetMobileShare上周五发布了一份数据,具体见上图。数据衡量了过去一年NetMobileShare客户的网页点击量(每月约1.6亿用户),结果显示iOS设备(iPhone和iPad)的互联网访问份额从2011年6月的52.4%上升至2012年5月的62%,涨幅接近20%。 与此同时,安卓的份额从14.3%上升至19.7%,涨幅接近38%,比iOS还要高出一大截。不过考虑到安卓的疯狂销量,这一数据或许有些令人失望。 译者:项航 |
Google's (GOOG) Android was the clear winner in mobile phone sales over the past 12 months. According to Gartner, Android's worldwide market share in the first quarter of 2012 was 56%, double the iPhone's 23%. But Apple's (AAPL) iPad dominates tablet sales, and iOS users in general are far more likely than Android owners to use their mobile devices as portals to the Internet The evidence? The chart at right, generated from data posted Friday by NetMobileShare. Measuring hits on their clients' Web pages over the past 12 months (representing about 160 million visitors per month), it shows the share from iOS devices -- both iPhones and iPads -- rising nearly 20%, to 62.% in May 2012 from 52.4% in June 2011. In the same period, Android's share rose to 19.7% from 14.3%. That's larger percentage gain -- nearly 38% -- but considerably less than you might expect given the growth in Android sales. |
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