机密十三：在餐桌边设计

    苹果的工业设计团队拥有15到16名成员，负责设计包括iPhone在内的苹果所有产品。他们的工作方式很像一个大家庭，大家都聚在餐桌边进行设计。资深设计师克里斯•斯特林格认为自己的团队都是一群狂热分子。他在证词中说：“我们带着素描本坐在餐桌边，互相交换意见。我们能听到最尖锐和最坦诚的批评。”事实上，设计师们会为一个简单的按钮设计多达50种方案。

机密十四：大部分iPhone用户希望购买保护套

    苹果也许纯粹是为了设计，但数以百万计的iPhone用户认为，保护自己的手机同样重要。苹果内部的一份调查显示，78%的iPhone用户购买了保护套。

The kitchen table

    When Apple's industrial designers, a group of 15 or 16, drum up the looks for the company's products -- the iPhone, included -- it's done so family-style around a kitchen table. "We'll sit there with our sketch books and trade ideas," veteran designer Chris Stringer testified, who referred to the team as a pretty maniacal group of people. In fact, the group may end up with 50 designs for one single button. Said Stringer: "That's where the really hard, brutal honest criticism comes in."

Most iPhone users want a case

    Apple may be all about purity of design, but for millions of iPhone users, protecting their gear is just as important. An internal company survey revealed that 78% of all iPhone users buy cases.