（4）邀请同事群策群力。斯坦利说：“组织公司各个级别的人进行一次聚会，探讨你的公司或你的部门目前对环境有哪些影响？你们目前对环境做的最好的事是什么？最坏的事是什么？在当今这个社交媒体时代，对公司的声誉来说，最大的与环境有关的风险是什么？怎样做才能避免因为环保不利而‘出名’？”大家贡献的点子能成为你下一步工作的起点。

    （5）列出一份要务清单。要想让人们参与进来，同时维持住他们的兴趣，早期取得一些成功至关重要，所以最好先进行一些相对容易看到成果的改变。斯坦利说：“先决定你首先要做什么事，要在这件事上花多少时间和金钱，以及要参与这件事的人。然后确定达到什么样的目标才算成功，然后写在一张纸上，在团队中传阅。”对于后面的任务，也要设立清晰的目标和时间表。

    （6）分享你所学到的东西。斯坦利说：“如果你专门安排一个地点，讨论你遇到并解决了哪些挑战的话——尤其是如果你能诚实地讨论犯下的错误和不足，它就会成为人们牵挂的事情。如果你写一个博客或建一个网站，它就会变得越来越真实和贴近，你就会像滚雪球一样获得越来越多的支持。”

    在巴塔哥尼亚公司，斯坦利制定了一个“环境足迹编年表”，用来追踪公司产品和运营对环境的影响，同时记录公司的环保进步。斯坦利说：“一开始我们是为了顾客而编制这个编年表的，但后来它在员工和供应商中也变得很流行。而且，现在就连供应商们也开始想方设法也想让我们在编年表中提到他们。”

    （7）不断前进。斯坦利指出，报告环保举措的实施状况还有一个好处——“讨论细节表明这并不是一个快速的、简单的流程。”如果你坚持下去，“公司就会变得越来越聪明。”在努力达到环境目标的过程中，“员工会不得不关注所有的业务基本面，它将有助于公司减少浪费，人们会开始注意到之前没有发现的浪费。”

    《负责任的公司》一书还提供了五份清单，它能告诉你，你的公司究竟什么地方可能在浪费钱。它们可能会为你激发出一些有用的灵感，帮助你启动在公司里的环保事业。你也可以在巴塔哥尼亚公司的网站上找到这些清单。祝你好运！

    反馈：你的公司是否也在开展环保节能行动？哪些举措有助于员工投身环保？哪些举措效果不佳？请留言评论。

    译者：朴成奎

    3. Quantify the benefits of going green."It's a myth that taking better care of nature is at odds with business excellence, but what if your peers, or higher-ups, believe that? Concentrate first on taking steps that clearly save money," Stanley suggests.

    Since you mention that you've already done some of this, what your boss calls "taking it to the next level" probably means moving on to "a second tier of action that takes a bit of investment to pay off long-term, like installing low-flow plumbing fixtures and solar panels, for example," Stanley says. "LEED [Leadership in Energy and Environmental Design] certification for 'green' buildings has proven conclusively that the investments a company makes in these things does pay off." The nonprofit U.S. Green Building Council has information you can use to build your case, including data on lower operating costs, higher asset values, and eligibility for tax rebates and other financial incentives in hundreds of U.S. Cities.

    4. Invite coworkers to brainstorm."Organize a get-together with people from all levels of the company and ask them to talk about what environmental impact your company, or your division, has now," Stanley says. "What's the best thing you're doing for the environment now? What's the worst? In this era of social media, what's the biggest environment-related risk to your reputation? What do you do that you would not want to be known for?" The ideas you gather will give you a starting point for the next step.

    5. Figure out a list of priorities.To get people on board and keep them interested, a few early wins are crucial, so begin with changes that will be relatively easy to make quickly. "Decide what you'll do first, how much time and money you'll spend on it, and who will be involved," Stanley says. "Define what initial success will look like. Then write that down on one page you can circulate among your team." For each subsequent task, set clear goals and time frames.

    6. Share what you learn."If you set up a place to talk about challenges met and solved — especially if you're honest about mistakes and setbacks — it becomes a story people follow," Stanley says. "And if you put something in writing on a blog or a website, it becomes much less abstract and removed. It builds a snowball of support."

    At Patagonia, Stanley launched the Footprint Chronicles to track the environmental impact of the company's products and operations, and to report on improvements as they were made. "It started out as something we were doing for our customers," he says. "But it turned out to be popular with employees, and even with suppliers, who started jockeying to be mentioned in it."

    7. Keep going.One side benefit of reporting on how your green efforts are going, Stanley notes, is that "talking about the details makes clear that this isn't usually a quick or simple process." But if you stick with it, he adds, "the company will get smarter." In trying to meet environmental targets, "your people will have to pay attention to all the business fundamentals, and this will result in a less wasteful organization. You'll start to spot money leaks you could not see before."

    The Responsible Company includes five checklists of exactly where your company might be leaking money right now. The lists, which could spark some useful ideas about where to start your green campaign, are also available on Patagonia's web site. Good luck!

    Talkback:Has your company tried to reduce its impact on the planet? What helps get employees engaged in the effort, and what doesn't work so well? Leave a comment below.