订阅

多平台阅读

微信订阅

杂志

申请纸刊赠阅

订阅每日电邮

移动应用

专栏 - 苹果2_0

网友八大刁钻视角吐槽iPhone 5C

Philip Elmer-DeWitt 2013年09月12日

苹果(Apple)公司内部流传着一个老笑话,那就是史蒂夫·乔布斯周围是一片“现实扭曲力场”:你离他太近的话,就会相信他所说的话。苹果的数百万用户中已经有不少成了该公司的“信徒”,而很多苹果投资者也赚得盆满钵满。不过,Elmer-DeWitt认为,在报道苹果公司时有点怀疑精神不是坏事。听他的应该没错。要知道,他自从1982年就开始报道苹果、观察史蒂夫·乔布斯经营该公司。
苹果公司本周二公布了iPhone 5C的价格——合约价99美元或199美元,不带合约的549美元或649美元。华尔街认为,库克在定价策略上犯了严重的错误,导致苹果股价大跌。与此同时,全球网民纷纷吐槽苹果塑料外壳的iPhone 5C,为我们观察这款新产品提供了完全不同的视角。

• “我想,如果苹果的首席设计师伊夫当初在创建iOS时就亲自操刀,他一定会把iPhone 5打造成如今iPhone 5C的样子。感谢去年冬天的管理层大震荡,我相信他现在终于有机会这么干了。”——科技博客网站TechCrunch,MG•西格勒

• “这个信号表明溢价可能高于主流消费者的需要……它说明iPhone C‘足够好’,而S‘超级好’(或者反过来说,它针对的是更高端的客户。)它还表明高端的S系列不会贡献太多销量。竞争的关键正在转向争夺发达市场的晚期用户和尾随市场的早期用户。新的C系列仍然不适用于尾随市场,因为它的性能和定价都过高,但这至少说明智能手机市场已进入‘初期阶段的终结’。”——Asymco公司,贺拉斯•德迪欧(财富中文网)

译者:珠珠  

"I view the iPhone 5c as the iPhone 5 that Ive would have built had he been in charge of iOS design at the time of its creation. And thanks to the executive shake up last winter, I believe he now got to do just that." TechCrunch's MG Siegler

• "It is signaling that the premium may be more than what the mainstream needs... [It] implies that the iPhone C is "good enough" and the S is more than good enough (or, to spin it another way, it is for "more demanding" customers.) It also implies that the premium "S" version will be a lower volume contributor... The basis of competition is shifting. The shift is toward competing for late adopters in advanced markets and with early adopters in trailing markets. The new C model is still not suitable for trailing markets as it still over-serves and is over-priced, but it is at least signaling the "end of the beginning" phase in the smartphone market." Asymco's Horace Dediu.

上一页 1 2

我来点评

  最新文章

最新文章:

中国煤业大迁徙

500强情报中心

财富专栏