苹果iPhone为什么敢卖这么贵?
他的结论是: “因此, iPhone可以最终被理解为一个复杂的服务业务。它通过手机账单来获取价值,但通过屏幕实现自身价值。 这是许多公司都试图玩弄的一个障眼法。它本质上利用1.3万亿美元的通信市场,通过占用通信电缆提供‘内容’来隐瞒收入。 “这一招很高明,只是并不是在任何地方都适用。至少目前还不是这样。这些业务的复杂性意味着,我们通常在更先进的所谓服务型经济中发现它们,而不是在不太先进的所谓商品经济中发现它们。” 在我看来,这才是明智的分析。华尔街的分析师都是靠分析赚钱,但为什么他们不能拿出更多像这样的分析成果呢?(财富中文网) 译者:iDo98
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His conclusion: "The iPhone could thus be finally understood as a complex service business. It captures value through the phone bill but delivers value through a screen. A misdirection magic trick which many have tried to pull off. It's essentially tapping into the $1.3 trillion communications market, skimming profits by delivering the 'content' which lights up the wires. "It's great except it does not work everywhere. Not yet at least. The complexity of services means that they are usually found in more advanced so-called service economies and rare in less developed so-called goods economies." Now that's what I call smart analysis. Why don't we get more of it from the guys who are paid to do it on Wall Street?
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