托利亚称，公司原以为用户群年龄会偏大，因为家里有适龄学童的业主可能对本地的事情最感兴趣，但事实上它的用户群年龄跨度很广。“人口结构在一定程度上影响着内容类型和使用情况，但没有哪个人群被排除在外。美国佛罗里达州某些社区的居民大多是老年人，所以当地用户聊得最多的是医疗保健等问题。而美国旧金山Marina区的用户谈得最多的则是聚会和约会。即使有些人没打算在某个社区住一辈子，但他们住在该社区期间，仍然会当地的事情感兴趣……我们“被删除”的帐号通常是用户搬到了新的社区，然后注册加入了当地的社区群组。”

    Nextdoor目前尚未盈利，而是专注于在初期扩大规模 (当年Twitter也是这么做的，Facebook在一定程度上也是这么做的)。不过这家公司预计有诸多商机，包括本地广告以及住宅安保公司的全国性推广活动。此外，它还计划将进军国际市场，而加拿大将成为首个海外市场。（财富中文网）

    译者：项航   

    Tolia says that the company originally had assumed that the user base would skew older, given that homeowners with school-age children may be most interested in local events, but he says that the demographics have been far more diverse. "The content type and use cases are partially driven by demographics, but no demograpghic is excluded. Certain neighborhoods in Florida are dominated by senior citizens, so the conversation is about things like healthcare. In San Francisco's Marina District, it's more about parties and dating. Even if someone doesn't plan to live in a neighborhood for their entire lives, that doesn't mean they aren't interested while they live there... And most of our 'deleted' accounts are actually just people who have moved to a new neighborhood and signed up for that network."

    Nextdoor is not yet generating revenue, instead choosing to focus on scale in its early days (as did Twitter and, to a lesser extent, Facebook). But it expects there to be plenty of opportunities, including local advertising and national pushes from such merchants as home security companies. It also expects to expand internationally, with Canada to be its first non-U.S. market.