一个名为“我拍”（Shots Of Me）的社交网络即将于本周晚些时候上线，目标用户定位为青少年群体。打造这个网络的团队曾用洛克莱（Rocklive）这个厂牌开发过风靡一时的社交类手机游戏，而洛克莱最新的幕后金主可能是当今世上风头无两的青少年巨星——贾斯汀•比伯。

    《财富》杂志（Fortune）获悉，这间公司刚刚从贾斯汀•比伯那里获得了110万美元的种子期投资，其他的投资者还有风险投资人舍文•皮西弗，拳击手佛洛依德•梅怀瑟和天使投资人汤姆•麦金纳尼。这不仅是比伯初次投资社交网站，也是他第一次独立于经纪人斯库特•伯劳恩，完全自主进行的一次风险投资。

    “自从贾斯汀玩了我们的游戏，还在Twitter上说过这事之后，我们就开始知道他了，”约翰•沙希迪说。几年前他和兄弟萨姆一起成立了洛克莱，现在他在公司担任CEO。“贾斯汀非常深入地体验着我们的产品，还帮助我们进行测试，也给我们提供反馈……后来我们告诉他我们正在找机会做一个面向青少年的社交网络产品，目的在于让青少年用户分享其他网站上很少见到的信息，同时我们也会尽量妥善处理网络霸凌的问题。听到这些，他的眼睛亮了。”

    “我拍”将于本周晚些时候在苹果商店上架，沙希迪拒绝向我们透露更多关于这个应用的细节，仅仅表示，它不会是一个游戏应用。“我们确实很享受制作游戏，也赚了不少钱，但这次绝对是完全不同的新东西。”

    事实上我们十分期待看到比伯的个人影响力会给这款应用带来多少的下载量和使用量，目前他在Twitter上有4,650万名关注者，这个数字击败了地球所有Twitter用户（除了女歌手凯蒂•佩里，他们的关注者数目几乎相同）。洛克莱公司从未用传统途径开拓过市场——既没有雇用过公关公司，也没有召开过新闻发布会。他们的营销策略是在网络上通过用户建立口碑（比如在以往发布的游戏中，鼓励/允许玩家们在不退出游戏的情况下直接分享自己在游戏中获得的成绩）。

    洛克莱公司现在已经募集到270万美元的种子基金，同时也在接洽多家风投公司，筹集第一轮机构投资。（财富中文网）

    译者：倪礼雯   

    A new teen-focused social network called Shots Of Me will launch later this week, from the team that previously developed popular social mobile games under the RockLive brand. And its new lead investor is perhaps the world's most famous teenager: Justin Bieber.

    Fortune has learned that Bieber recently led a $1.1 million seed round for the company, whose other investors include venture capitalist Shervin Pishevar, boxer Floyd Mayweather and angel investor Tom McInerney. It not only is Bieber's first-ever investment in a social network, but also is believed to be the first time he has made a VC investment independent of his manageer Scooter Braun.

    "We got to know Justin after he began playing our games and tweeting about it," says RockLive CEO John Shahidi, who founded the company several years back with his brother Sam. "He's been very involved in our products, helping us test things and providing feedback… When we told him that we were looking to create a social network for teens that really addresses what they aren't getting on other networks, and which tries to deal with things like cyber-bullying, his eyes just lit up."

    Shahidi declined to provide too many details about Shots Of Me, which will be released into the Apple store later this week. He did say, however, that it will not have a gaming focus. "We've really enjoyed making games, and have made a lot of money doing so, but this is something new."

    It should be interesting to see how Bieber's influence will affect downloads and usage. He currently has 46.5 million Twitter followers, which is more than anyone else in the world (save for fellow singer Katy Perry, with whom he is effectively tied). RockLive has never used traditional marketing methods – no PR firm or press releases, for example – instead relying on digital word of mouth from users (in its past games, users were encouraged/enabled to share accomplishments without leaving the actual game).

    RockLive has now raised a total of $2.7 million in seed funding, and is beginning to pitch VC firms on its first institutional funding round.