最近有关苹果(Apple)和中国移动(China Mobile)即将达成合作协议的消息在坊间流传甚广,位于香港的调研公司Counterpoint Research也适时地发布了一份市场调查报告。从中可以看到,即便苹果还未与世界最大的移动运营商达成协议,iPhone在中国智能手机市场的份额也已经狂飙至12%。 Counterpoint报告的要点如下: 今年10月,苹果在中国智能手机市场份额从9月份的3%暴涨到了12%,一举成为中国市场上的第三大智能手机生产厂商。虽然iPhone 5s未能像几年前iPhone 4s发布时那样,在零售店前引来滚滚人流,但从上市首月的销量来看,iPhone 5s显然要比iPhone 5成功得多。随着与中国移动合作在即,三大运营商已经尽数加入苹果运营商阵营。它们势必会在中国点燃“价格战”战火,进一步推高iPhone 5s的销量。今年12月或明年1月,苹果甚至有可能成为中国市场排名第一的智能手机厂商。 报告还指出,三星(Samsung)Galaxy S4由于在某些市场降价销售,10月销量短暂上扬,不过这个势头很难延续,因为Galaxy Note III已经取代了它的旗舰机地位。(财富中文网) 译者:项航 |
Amid almost daily signs that a distribution deal between Apple (AAPL) and China Mobile (CHL) is imminent comes the attached chart from Hong Kong-based Counterpoint Research. It shows that even without the formal endorsement of the world's largest carrier, Apple's share of Chinese smartphone sales in October had surged to 12%. From Counterpoint's report: Apple's smartphone marketshare climbed to 12% mark in China in October, instantly making it the 3rd largest smartphone player in the market up from a modest 3% share in September. Although the iPhone 5s didn't attract long queues outside Apple retails stores as the iPhone 4S did couple of years ago but it definitely was more successful compared to what iPhone 5 registered in terms of overall sales in a month. Also, with China Mobile deal on the horizon, Apple iPhone 5s at all three carriers will for sure ignite a 'price war' boosting the overall iPhone 5s sales in China. This might allow Apple to even reach the No. 1 smartphone player in December or January in China. The report notes that Samsung's Galaxy S4 saw a temporary uptick in October due to a price discount in some markets, but that the S4 had been "pushed ... towards the end of its 'flagship lifecycle'" by the Galaxy Note III. |
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