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专栏 - 苹果2_0

苹果招聘行动昭示研发秘密

Philip Elmer-DeWitt 2014年02月10日

苹果(Apple)公司内部流传着一个老笑话,那就是史蒂夫·乔布斯周围是一片“现实扭曲力场”:你离他太近的话,就会相信他所说的话。苹果的数百万用户中已经有不少成了该公司的“信徒”,而很多苹果投资者也赚得盆满钵满。不过,Elmer-DeWitt认为,在报道苹果公司时有点怀疑精神不是坏事。听他的应该没错。要知道,他自从1982年就开始报道苹果、观察史蒂夫·乔布斯经营该公司。
想知道苹果袖子里藏着什么锦囊妙计吗?最好的办法莫过于看看它最近都招募了哪些人才。他们包括:一名健身专家,一名睡眠专家,两位时尚界备受瞩目的CEO,及多名精通非侵入式无线生物传感技术的硬件及软件工程师。

    苹果公司(Apple)招聘的有:一名健身专家,一名睡眠专家,两位时尚界备受瞩目的CEO,及多名精通非侵入式无线生物传感技术的硬件及软件工程师。这项技术主要用于测量各项生命体征,包括呼吸频率、血糖水平、血氧浓度等。

    这些人在苹果都做些什么呢?

    根据美国科技博客9to5Mac的马克•古尔曼的说法,他们在研发所谓的iWatch。虽然收到外界的普遍期待,但这项产品却仍然没有发布。苹果公司招募了十几名团队成员来开发这一产品。上周五,古尔曼公布了这些成员的背景资料。

    想知道苹果有些什么锦囊妙计,最好的办法或许是看看它都招聘了哪些人,以及为什么招聘他们。

    按照古尔曼名单中的顺序,这些成员的简短介绍如下:

    • 凯文•林奇:奥多比公司(Adobe)前首席技术官。去年三月加入苹果,目前管理一支由前iPod和iOS开发者组成的内部团队。

    • 杰•布莱尼克:健身专家,来自耐克公司(Nike)。曾负责智能腕带FuelBand的开发。布莱尼克是一名训练师和励志演说家,在健身领域享有盛名。

    • 罗伊•雷曼:科学家,来自飞利浦研究中心(Phillips)。擅长利用非药物手段提升睡眠质量,曾开发用于睡眠监测的微型传感器。

    • 保罗•丹尼佛:时尚品牌伊夫圣罗兰(Yves Saint Laurent)前CEO。在领导时尚行业这一最具价值的品牌之前,丹尼佛曾在苹果公司供职多年。

    • 安吉拉•阿伦茨:时装品牌博柏利(Burberry)前CEO。通过结合技术手段,她成功扭转了博柏利的局面。现负责苹果公司零售业务,包括实体店和网店。

    • 本•谢弗:设计师。曾主导设计耐克“创新厨房实验室”(Innovation Kitchen),正是这个实验室研发了腕带FuelBand和跑鞋Flyknit。

    • 乌耶恩•布洛克:曾在血糖监测解决方案开发商C8 MediSensors公司担任技术总监,这家公司曾开发了一种非侵入性方法以监测血糖及其它生命体征。

    • 南希•多赫蒂:硬件工程师。曾在数字医疗公司Proteus Digital Health开发智能芯片及可消化蓝牙智能药丸。加入苹果之前,她担任过初创公司Sano Intelligence的硬件主管,该公司标榜自己的产品是“通向血液的应用程序编程接口”。

    • 托德•怀特赫斯特:负责硬件开发。作为传感器公司Senseonics的硬件开发副总裁,他领导技术队伍开发了一款可连接智能手机的无线体感设备,利用该设备可实时监测血糖水平。

    • 迈克尔•奥莱利:医疗仪器开发公司Masimo前首席医疗官,该公司销售过一款可与iPhone兼容的无线脉搏血氧仪。

    • 拉维•纳拉沙米安:生物传感器及无线通信专家。供职于生物传感技术公司Vital Connect时,纳拉沙米安主要致力于开发测量呼吸和活动量的传感器及可穿戴医疗设备。(财富中文网)

    译者:朱毓芬/汪皓

    A fitness expert. A sleep scientist. A pair of high-profile CEOs from the fashion industry. Lots of hardware and software engineers with expertise in wireless, non-invasive bionsensing -- measuring everything from respiration rates to glucose and oxygen levels in the blood.

    What are these people doing at Apple (AAPL)?

    Working on the so-called iWatch, according to9to5Mac's Mark Gurman. Gurman on Friday published profiles of the team Apple has assembled to build the widely anticipated but still unannounced product, including nearly a dozen recent hires.

    Who Apple hired and what it hired them for may be the best clue we'll get to what Apple has up its sleeve.

    Below: Brief summaries of Gurman's roster in the order he presents them.

    • Kevin Lynch: Former chief technology officer at Adobe. Joined Apple last March. Now manages a large in-house team of former iPod and iOS developers.

    • Jay Blahnik: Fitness expert. From Nike. Worked on the FuelBand; known in the field as a trainer and motivational speaker.

    • Roy Raymann: Scientist. From Phillips. Expert in non-pharmaceutical methods for improving the quality of sleep; developed miniature sensors for monitoring sleep.

    • Paul Deneve: Former CEO, Yves Saint Laurent. Worked at Apple for several years before leading one the most valuable brands in fashion.

    • Angela Ahrendts: Former CEO, Burberry. Credited with Burberry's tech-heavy turnaround. Tapped to head Apple retail, both brick-and-mortar and online.

    • Ben Shaffer: Designer. He was the director of Nike's "Innovation Kitchen," the R&D lab that produced the FuelBand and the Flyknit shoe.

    • Ueyn Block: Was director of engineering at C8 MediSensor, which developed a non-invasive way to glucose levels and other vital signs.

    • Nancy Dougherty: Hardware engineer. At Proteus Digital Health she worked on smart patches and ingestible, Bluetooth-connected smart pills. Most recently, she worked as a hardware lead for Sano Intelligence, whose tagline reads "the API for the bloodstream."

    • Todd Whitehurst: Hardware development. As Senseonics's VP of hardware engineering, he ran the engineering team for a wireless, smartphone-connected body sensor for monitoring glucose levels in real time.

    • Michael O'Reilly: Former chief medical officer for Masimo, which markets a wireless pulse oximeter for the iPhone.

    • Ravi Narashamian: Expert in biosensors and wireless communications. At Vital Connect he focused on sensors for measuring respiration and activity levels with wearable devices.

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