启蒙造就企业家

    丹尼尔•卡尼曼建议企业映射决策过程，说只有这样才能做出明智的战略决策。你能解释一下吗？

    卡尼曼的建议是，描绘某项决策的各项投入，包括我们在制定决策时的具体“感受”。这一点很重要，因为我们经常无法意识到渗透在一项特定决策中的所有力量：在冬季月份，人们往往更加忧郁。户外漆黑一片时，人们往往更有创意，心境开阔时更加自信。我们的行为神秘莫测，就连我们自己也无法理解。映射所有这些投入可以让我们收集数据，了解我们“事实上”的决策情形。这样的话，我们或许能够减少未来的短视行为。

    除了《万物相连》，请你给那些怀抱雄心的创业者和商界领袖再推荐几本书。

    社会学家布勒内•布朗的著作《真正的勇气》(Daring Greatly)极具震撼力，尽管它并不属于“商业”范畴。它整本书都在讲述人类的脆弱性，以及这种脆弱性如何提升气魄。亚当•格兰特最近撰写的《平等交换》(Give and Take)一书精彩之至，主题是亲社会的行为能够产生对企业有利的结果。最后，为了帮助大家获得我们在《万物相连》中推崇备至的长远眼光，我还想推荐另外两本佳作，一本是诺贝尔文学奖得主泰戈尔的著作《生命的实现》(Sadhana: the realization of life)，另一本是克雷•克里斯坦森的《人生的尺度》(How Will You Measure Your Life?)。这两本书都名符其实。（财富中文网）

    译者：叶寒

    Could you explain Daniel Kahneman's suggestion about mapping our decision-making process and other methods for making informed decisions about strategy?

    Kahneman's recommendation is to map out the inputs of a decision, including the way we felt about a decision. This is crucial because we're often oblivious about all the forces that inform a given decision: people are more pensive in the winter months, more creative when it's dark outside, more assertive when they take a broad posture. Our behaviors are mysteries even to ourselves. Mapping all of these inputs allows us to gather data on how we really make decisions, so we may be less unintentionally shortsighted in the future.

    Besides Everything Connects, do you have book suggestions for aspiring entrepreneurs and business leaders?

    While it's not a "business" book, Daring Greatly by the sociologist Brené Brown is stirring. It's all about vulnerability and how that promotes boldness. Adam Grant recently wrote an incredible book about the pro-business outcomes of prosocial behavior called Give and Take. Lastly, two books that can help you to take the long view we so espouse in Everything Connects are Nobel laureate Rabindranath Tagore's Sādhanā: The Realization of Life, and Clay Christensen's How Will You Measure Your Life? Both live up to their titles.