订阅

多平台阅读

微信订阅

杂志

申请纸刊赠阅

订阅每日电邮

移动应用

专栏 - 苹果2_0

传言再起,苹果iWatch到底什么样?

Philip Elmer-DeWitt 2014年06月11日

苹果(Apple)公司内部流传着一个老笑话,那就是史蒂夫·乔布斯周围是一片“现实扭曲力场”:你离他太近的话,就会相信他所说的话。苹果的数百万用户中已经有不少成了该公司的“信徒”,而很多苹果投资者也赚得盆满钵满。不过,Elmer-DeWitt认为,在报道苹果公司时有点怀疑精神不是坏事。听他的应该没错。要知道,他自从1982年就开始报道苹果、观察史蒂夫·乔布斯经营该公司。
坊间盛传苹果iWatch今年10月就会面市,关于它的形态和功能,大家莫衷一是,让人无从判断。但资深人士预测,它肯定将延续苹果产品极简主义的审美趣味,而且它最大的用武之地应该是在健康领域,而不是健身房。

    似乎是因为苹果(Apple)的全球开发者大会没能为关注苹果的博客写手们提供足够的写作素材,于是上周五,关于人们口中的苹果iWatch又出现了新的传闻。

    到上周六,美国科技博客聚合网站Techmeme已收集到68篇相关博文。不过,其中65篇都可以忽略,因为它们的依据都是三个共同的来源:

    1、《日经亚洲评论》(Nikkei Asian Review)的兼松雄一郎。上周五,兼松雄一郎援引匿名零件制造商的消息报道称,iWatch设备可能采用曲面触摸屏、能阅读电子邮件并收集卡路里消耗、睡眠活动、血糖和血液含氧量等与健康有关的数据。兼松雄一郎自说自话地写道:“这款设备预计今年十月就会投放市场。” 他补充道,苹果公司已经订购的配件数量足够每月组装300-500万块iWatch。

    2、科技网站Re/Code的约翰•帕克兹沃斯基。帕克兹沃斯基援引知情人士的消息,对苹果十月发布iWatch的说法提供了些许支持。帕克兹沃斯基的消息源称,苹果希望在十月安排一场特别活动。随后,帕克兹沃斯基警告称:“秋季到来之前情况有没有可能发生变化?当然有可能。”不过,斯坦芬•康斯坦丁显然没注意到帕克兹沃斯基的上述表态。康斯坦丁在Twitter发消息称:“《日经》今天早些时候关于iWatch的报道,我根本不在乎。但假如约翰•帕克兹沃斯基说了是十月发布,那肯定错不了。”

    3、金融服务公司Cantor Fitzgerald的布莱恩•怀特。上周五,怀特援引匿名高科技供应链公司的消息告诉客户,他预计iWatch将在九月、而不是十月发布,并且只是作为iPhone 6的伴侣。怀特写道:“iWatch部分部件的初期生产预定于本月晚些时候开始,并计划在秋天前大大加速。”他补充道,预计将推出多个版本的iWatch,起步价在199-229美元。

    这么多传闻恐怕不是空穴来风。关于iWatch的上市时间、定价以及生产情况,我没什么可补充的。但我关注这件事已经很长时间了,种种消息是真是假,我心里大致有些谱。

    不管怎样,iWatch绝对不会是上图中那个样子:脉搏血氧仪接入大号手表中。苹果给出的解决方案将是外形精致的无线设备。

    苹果不会生产脉搏血氧仪、血糖棒、血压计或任何外设。苹果需要的是合作伙伴,而不是竞争对手。

    iWatch的主要市场将是医院,而不是健身俱乐部。它的杀手级应用更可能是警告病人——及其医生——他即将心脏病发作的一款应用。

    蒂姆•库克去年就曾表示:“整个传感器领域将出现爆炸式增长。”在上周一的全球开发者大会主题演讲中,苹果透露了自己的计划,发布了HealthKit平台,还宣布与著名医疗机构梅奥诊所(Mayo Clinic)合作。这家诊所已经在使用远程传感器,在病人出院后继续跟踪他们的生命体征。(财富中文网)

    译者:项航

    As if WWDC didn’t give the Apple AAPL -0.28% bloggers enough to write about, Friday brought a fresh round of rumors about what everybody is calling the iWatch.

    By Saturday, Techmeme had collected 68 stories on the topic. You can ignore 65 of them. They’re all based on the same three sources:

    1. Nikkei Asian Review‘s Yuichiro Kanematsu, who reported Friday, citing an unnamed parts manufacturer, that the device will likely use a curved touchscreen, read e-mail and collect such health-related data as calorie consumption, sleep activity, blood glucose and blood oxygen levels. “It is expected to hit the market in October,” he wrote, citing no source whatsoever, adding that Apple has ordered up enough parts to build 3-5 million a month.

    2. Re/Code‘s John Paczkowski, citing people familiar with Apple’s plans, gave weak support to the October date. His guys are saying that Apple “hopes to schedule a special event that month.” Then Paczkowski added a caveat: “Could things change between now and fall? That’s certainly possible.” “Whatever Nikkei said about the iWatch earlier today, I don’t care,” tweeted Stefan Constantine, who apparently missed the caveat. “When @JohnPaczkowski says October, it’s October.”

    3. Cantor Fitzgerald‘s Brian White, citing one unnamed tech supply chain company, told clients Friday that he expects the watch to be unveiled in September, not October, and only as a companion to an iPhone 6. “Initial production of certain ‘iWatch’ components is scheduled to begin later this month and there are plans for a sharp acceleration into fall,” he wrote, adding that he expects several versions with a starting price in the $199-229 range.

    Where there’s this much smoke, there’s probably some fire. I have nothing to add in terms of timing, price or production, but I’ve been watching this story long enough to get some sense of what we’re likely to see and what we’re not.

    Whatever it is, it’s not going to look the contraption pictured above: a pulse oximeter that plugs into an oversize watch. Apple’s solution will be elegant and wireless.

    Apple will not be manufacturing pulse oximeters, glucose sticks, blood pressure monitors or any of those periperals. Apple needs partners, not competitors.

    The primary market will be hospitals, not health clubs. The killer app is more likely to be one that warns a patient — and his doctor — that he’s about to have a heart attack.

    “The whole sensor field is going to explode,” Tim Cook said last year. Apple telegraphed its plans at Monday’s WWDC keynote when it unveiled HealthKit and announced a partnership with the Mayo Clinic, which is already using remote sensors to track their patients’ vital signs after they leave the hospital.

我来点评

  最新文章

最新文章:

中国煤业大迁徙

500强情报中心

财富专栏