德迪欧说，这很管用，史蒂夫•乔布斯是“天生的颠覆者”。

    德迪欧很看好苹果手表，尽管奢侈品手表市场对他没什么吸引力。他发现在当今的购物商场中，他有些无所适从，他几乎没有想买的东西，而95%的购买决定都不是基于功能需求，而是纯粹的心理需求。

    在播客讨论的最后，他问道：“为什么人们会在这家店里，而不是在销售同样产品的隔壁店里买东西？对我来说，这是件神奇的事情。”（财富中文网）

    译者：严匡正

    It helped, according to Dediu, that Steve Jobs was an “instinctive disruptor.”

    Dediu is bullish about Apple Watch, even though the attraction of the luxury watch market escapes him. He already finds himself at sea in contemporary shopping malls, where there is almost nothing he wants to buy and where 95% of purchase decisions are being made not on the basis of functionality, but for purely psychological reasons.

    “Why are people in this shop and not the shop next door that seems to be selling the same products?” he asks toward the end of the podcast. “These things are mysterious to me.”