宝洁

Procter & Gamble

    2012年《财富》500强排名：第28位

    2012年利润（单位：百万美元）：10,756

    宝洁虽然拥有家喻户晓的日用品品牌，如帮宝适（pampers）和吉利（Gillette），但由于创新不足，经济疲软，近年来这家公司也面临着一些问题。尽管宝洁在包括中国和俄罗斯在内的国外市场获得了成功，销售额也升至851亿美元，但在驱动公司盈利的发达市场却出现增长不足的问题，导致2012年利润同比下滑8.8%。宝洁CEO麦睿博去年6月份提出了一项40/20/10的计划：把资源主要集中在40个最大、盈利空间最高的业务领域，20个最大的创新项目，以及10个最重要的发展中市场上。——Colleen Leahey

    Fortune 500 rank: 28

    2012 profit (millions): 10,756

    Procter and Gamble may boast household brands like Pampers and Gillette, but a stall in innovation and a weak economy have created issues for the company over the past several years. Though P&G found success abroad in countries like China and Russia—and its sales grew to $85.1 billion—profits fell 8.8% over the past year, spurred by a lack of growth in the developed markets that drive the company's earnings. CEO Bob McDonald announced a 40/20/10 plan last June: His vision for the company focuses resources on its 40 largest and most profitable businesses, its 20 largest innovations, and on the 10 most important developing markets. --Colleen Leahey