可口可乐

Coca-Cola

    2012年《财富》500强排名：第57位

    2012年利润（单位：百万美元）：9,019

    毫无疑问，美国人喜爱苏打水，但在2012年这个兴趣变得不那么强烈了——而且欧洲的可口可乐销量也出现下降。这家饮料公司通过进军俄罗斯和土耳其等新兴市场抵消了欧美市场销售额下滑的影响。2012年，公司实现利润90亿美元，增长了5%，主要是受可口可乐牌饮料强劲销售额的提振。CEO穆泰康正无比坚定地推进他的2020愿景，届时要将公司的收入翻一翻。和所有以客户为中心的公司一样，他要抢在其他品牌前面让千禧世代先爱上可口可乐。——C.L.

    Fortune 500 rank: 57

    2012 profit (millions): 9,019

    There's no doubt that Americans love their soda, but their interest flattened in 2012—and Europe's declined. The beverage company offset this by looking to emerging markets like Russia and Turkey. Profits grew 5% to $9 billion, led by the sale of its Coca-Cola brand. CEO Muhtar Kent is adamantly pushing his 2020 vision, which aims for the company to double revenue by that year. Like all consumer-focused companies, he's interested in getting millennials to fall in love with Coke before they're lured by another brand. --C.L.