菲莫国际 |
Philip Morris International |
2012年《财富》500强排名:第99位 2012年利润(单位:百万美元):8,800 这家烟草公司的所有业务均在美国境外。通过全力推动新兴市场业务增长,公司2012年实现了利润增长。但由于美元走势强劲,导致它的销售额仅增长了不足1%,只达到了314亿美元。但随着菲莫在全球20个市场展开旗下万宝路品牌新广告宣传攻势,它的万宝路品牌业务依然维持着稳健的表现。(财富中文网) 译者:默默 |
Fortune 500 rank: 99 2012 profit (millions): 8,800 The tobacco company, which generates all its business outside the U.S., saw higher income in 2012 by focusing on growth in emerging markets. The stronger dollar hurt sales, which were up less than 1% to $31.4 billion, but its Marlboro brand kept business solid after Philip Morris launched a new ad campaign that promoted it in 20 markets globally. |