Music
The new millennium was all about a rapid shift to digital content delivery, a disruption that sent music publishers scrambling to preserve their downward-spiraling bottom lines as millions of users downloaded music illegally via services like Napster.
Apple launched iTunes in 2003. A digital content service that charged for music, its ease-of-use and tight integration with the popular iPod proved irresistible to consumers. Now, iTunes is the largest online music retailer in the world, with over 200 million registered users who have downloaded 15 billion songs. The fall 2011 launch of a cloud-based iTunes service should only further cement that standing.
