Mature Beetles: 1967-1974
Americans bought more than 500,000 Beetles in 1970 -- the high-water mark for sales. The Beetle officially attained icon status when the Smithsonian collected the 15-millionth car. Horsepower grew to 54 in 1967 and 57 in 1970, though without appreciably improving performance. Car and Driver tested a 1970 model and discovered that it was slightly slower than the 1968 version. The review does nothing to dampen customer enthusiasm.
A new stretched-nose design appeared, with a new name: Super Beetle. The front compartment's cargo compartment was certainly super -- it was twice as large as it used to be. Improvements continued. In 1972, the rear window was enlarged for the nth time, two more rows of vents popped up on the engine deck lid, and the taillights now lit up when the car was put in reverse. 1973 brought a curved windshield, and in 1974 the Beetle got energy-absorbing five-mile-per-hour bumpers.