• Never put a lawyer first on the agenda: "Sarbanes-Oxley compliance is neither new nor uplifting."
• Invite someone who will dance in the evenings. "The success of the entertainment depends on someone getting up there early in the evening to pretend they are on Dancing with the Stars," says Moran. "Pay someone to dance if you have to."
• Accept the fact that whatever entertainment you line up "will never please everyone. If you had the Beatles play, someone would complain. Get over it."
• In meeting rooms, "spread out the chairs. I like my space and, if I have to sit too close to people in chairs that are connected to each other, I go to the dark side -- probably better described as poolside."
• Check cell phones at the door. "At most PGA events today, all devices that can ring, ping, or otherwise receive or send messages must be checked at the gate," Moran notes -- and isn't the business at hand at least as important as a golf game?
He admits that obliging people to surrender their cell phones and PDAs at the door may be impractical. "An alternative is to have everyone tape their thumbs to their index fingers upon registration," he says.
• Limit PowerPoint. "A surefire way to kill a meeting? Line up PowerPoint presentations from 8 a.m. to 4 p.m.," says Moran. "Alternatives include discussions and meaningful exchanges." Wherever possible, go with those.
• What Moran calls tchotchkes, a Yiddish word for trinkets or souvenirs, "are so over. If you are thinking of cheap giveaways like key chains and Frisbees, don't do it. People will see that expense and think it will cost them next year's bonus."
• Be aware that "people will drink too much. You are not responsible for anyone else's drunken behavior," Moran says. "Put a sign over each bar that says, 'Drink Heavily -- Remember You Are Young, Marketable, and Willing to Relocate.'"
• Assume that anything anyone does at an off-site could show up on YouTube. Mention it to anyone who seems to need reminding.
Perhaps most important of all: Present a realistic agenda. "Too many meetings include way too many items with wildly unrealistic timeframes," Moran observes, with pie-in-the-sky goals that are the business equivalent of saying, "In the morning we will solve world hunger and after lunch, we will fix the peace process in the Middle East."
Instead, as you fill up that blank sheet of paper, sit down with your boss and any other higher-ups with a stake in the meeting's success and talk about what outcomes they see as both essential and achievable in the allotted time. Then construct your agenda accordingly.
Good luck -- and don't forget to pack sunscreen.
Talkback: What happened at the best (or the worst) off-site meeting you ever attended? Leave a comment below.