大秀挂帅
美国哥伦比亚广播公司（CBS）去年11月份播出了维多利亚的秘密时尚内衣秀，总共吸引了1,000万名以上的观众观看（节目的收视率自2006年创下低谷后便戏剧性地一路攀升至今），嘻哈天王坎耶•维斯特、Jay-Z等大腕悉数登场。这场年度盛会耗资高达1,200万美元，全世界都为之瞩目。次月，维多利亚的秘密强大的公关部门又经受住了考验。当时，彭博新闻社（Bloomberg News）一篇报道称，该公司所用棉布采购自非洲布基纳法索的一间农场，而该农场内雇有一名年仅13岁的童工。有限品牌公司迅速澄清了报道，硬是逃过了一场公关危机。 |
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Master the big show
The Victoria's Secret fashion show drew more than 10 million viewers on CBS in November (ratings have risen dramatically since hitting a low in 2006) and included celebrities like Kanye West and Jay-Z. The annual blowout, which cost $12 million, attracts worldwide attention. The brand's mighty publicity machine was tested in the following month, when a Bloomberg News report alleged that the company purchased cotton from a farm in Burkina Faso employing a 13-year-old. Limited Brands quickly disputed the report, avoiding a public relations mess for now. |
