6. THE BRAZILIAN CONNECTION: The presence of Brazilian management professionals on the team somehow lends credence to the notion that BK could have more stores than MCD in Brazil?
7. DOMESTIC QSR GROWTH: The QSR market in the USA is growing? That may be true but that growth is not coming from tired old chains like Burger King. Quick casual is the growth engine of QSR.
8. IMPROVED FRANCHISEE RELATIONS: The franchisees apparently like the new management team but, at the same time, the new owners did not exactly take care of franchisees in 20 states with the recent refranchising deal by Carol Restaurant Group (TAST).
9. STRONG MANAGEMENT: Despite this claim, we are unsure that the team outlined in Ackman's presentation is best-equipped to overcome the challenges BK faces, particularly in the uber-competitive U.S. market
10. THE ART OF A DEAL: The fact that Bill Ackman gave the presentation on behalf of a company does not bode well for the storytelling capabilities of BK's team. They will need to hone those skills rapidly over the coming months!