But there were business factors, too. He didn't like the fact that one incubator he considered joining required 20% of the equity in his business or that its founders did not have professional experience that would help his business tangibly.
At another incubator Schneiders considered, the partners hoped to meet a particular venture capitalist in the process of applying, but discovered that they would not get this opportunity until they made it through a vetting process. Rather than invest the time in competing to get in, they've opted for bootstrapping the business, starting it with less than $40,000, while they look for venture capital.
"I really don't see why, with a little bit of investment from your side and an ability to get cloud hosting cheaply, why you wouldn't want to try to do it yourself, " he says.