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风投公司的随大流效应

风投公司的随大流效应

Larry Cheng 2011年11月25日
一群聪明又有经验的专业投资人士达成的共识为什么总是不对呢?

    1. 自问 – 分歧意见有没有可能是正确的?聆听并充分理解异见者的想法,特别是如果他/她是屋子里唯一的反对声音。充分思考这些观点,因为这很可能是正确意见。要给予重视。

    2. 自问 – 多数人的意见会不会是错的?我们的意见有没有经过充分的批判性分析?我们的观点所依托的假设是不是没有经过充分的检验或调研?谦虚些,不要太高看自己的观点。

    真正理解多数人的意见和分歧意见各对在哪里、错在哪里之前,应该坚持强烈的怀疑态度。简单而行之有效的检测方法是不管你本人持有的是多数意见还是少数意见,看看自己能不能同样有理有据地捍卫这两种不同的意见。

    顶级风投合伙企业都深知这一点,决策时会考虑这个问题。我曾经工作过的一家公司所有交易都会指派一位持异见的合伙人。另一家公司则总是允许个人推进交易,不要求所有合伙人达成一致。虽然合伙模式最终可能免不了有趋同思维,但说到底这不一定非得是决定性因素,合伙制企业也不应让其成为决定性因素。

    Larry Cheng (@larryvc) 是总部位于波士顿的风险投资公司Volition Capital的合伙人。他的个人博客地址是Thinking About Thinking.

    1. Ask yourself – could the dissenting opinion be right? Listen to and fully understand the point of view of the person expressing a dissenting opinion, especially if that person is the sole voice in the room. Fully consider their point of view as it may very well be the right one. Give it weight in your mind.

    2. Ask yourself – could your majority opinion be wrong? Have you arrived at your opinion without sufficient critical analysis? Are you basing your position on assumptions that you presume to be true, but that perhaps are not sufficiently tested or researched? Be humble, don't think too highly of your own point of view.

    Until you've understood how your majority opinion could be wrong, you should strongly question whether your opinion is right. Until you've understood how a dissenting opinion could be right, you should strongly question whether it is wrong. A great and simple test is whether you can argue both the majority and dissenting opinion well – irrespective of which one you hold.

    The best venture partnerships understand this dynamic and take it into account in their decision-making. One firm I used to work at mandated a dissenting partner on all deals. Another firm always allowed for a single champion to carry a deal through rather than requiring partnership consensus. While groupthink may ultimately exist within the partnership model, it doesn't have to be nor should partnerships let it be the deciding factor at the end of the day.

    Larry Cheng (@larryvc) is a partner with Boston-based VC firm Volition Capital. He blogs atThinking About Thinking.

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