“社会认同”不再是融资利器

    因此，如果你是一位创始人，别太担心这些名头。想清楚你想和谁合作，想好理由如何吸引他们的参与，然后建立关系。

    如果你是天使投资人，没时间真正了解一家公司，只是跟风，你最好在早期就成为有限合伙人，让他们为你做事。

    如果你是顾问，请专注于增加价值。如果你不能提供所获股权两倍的价值，请靠边站。

    亨特•沃克（Hunter Walk）是谷歌（Google）产品管理总监，其Twitter账号为@hunterwalk。

    译者：早稻米

    So if you're a founder, don't worry as much about signaling. Figure out who you want to work with, have a great rationale for involving them and then build a relationship.

    For angel investors, if you don't have time to actually understand a company and are just following social proof, you're better off becoming a LP in an early stage fund and letting them do it for you.

    For advisors, please focus on adding value. If you're not delivering 2x more than your equity is worth, consider stepping aside.

    Hunter Walk (@hunterwalk) is a director of product management at Google.