2012年最差交易大盘点
微软做出的每一笔交易 微软(Microsoft )在这一年里花得太多了,下手太晚了——这句话可以用来形容微软近来的每一笔收购。首先是微软在2012年收购了社交网站Yammer。面对Salesforce.com、甲骨文(Oracle)以及其他正在构建企业社交网络的公司的激烈竞争,微软却在2012年5月花12亿美元巨资收购了一家大家从来没听说过的社交网络。 2011年,微软花85亿美元收购了视频会议服务Skype,而Skype的用户虽多,却没有盈利能力。2007年,微软还曾斥资62亿美元收购数字广告网站aQuantive。2012年7月,微软称它将减记这笔收购款项的98%。这再一次提醒了人们微软的决策是多“英明”。 |
Every deal done by Microsoft Too much. Too late. That pretty much sums up every recent Microsoft (MSFT, Fortune 500) acquisition. Yammer was added to the list in 2012. The software giant in May paid $1.2 billion for the Facebook you've never heard of, despite stiff competition from Salesforce.com, Oracle and others in the business of building corporate social networks. Last year, Microsoft paid $8.5 billion for video-conferencing service Skype, which has lot of users but no profits. In July, Microsoft said it was writing off 98% of the $6.2 billion it spent back in 2007 on digital advertising network aQuantive, another 2012 reminder of Microsoft's keen deal-making. |