10年：10个人的成功传奇

耳顺之年：阿黛尔•道格拉斯

出生日期：1946年12月9日

    阿黛尔•道格拉斯是一名国会工作人员，曾经参观了一家养殖场。结果，食用家禽拥挤而不卫生的饲养环境震动了她。她想，如果普通消费者知道这种情况的话，他们会感到震惊和愤怒的。这番经历一直萦绕在她心中，还促使她取出自己401(k)雇主养老金账户中的全部现金——当时约80,000美元，发起了一项人道养殖家畜的认证运动。

    多年来，她身为自己于2003年创立的非营利组织——养殖动物人道关爱组织（Humane Farm Animal Care）的执行董事，每周工作7天，每天工作18个小时。这个组织在对待家禽、饲养家禽及其他做法方面为那些希望获得“人道养殖认证”（Certified Humane）标签的养殖场设置标准。人道养殖认证标准超越了有机标准，后者对确保家禽的舒适养殖环境或待遇方面并没有任何帮助，而只是对可以向家禽提供的抗生素和饲料加以限制。

    2007年，她获得了旨在奖励60岁及以上社会企业家的“目标奖”（Purpose Prize），2008年又当选为“爱创家伙伴”（Ashoka fellow）。这些褒奖给她的事业带来了急需的宣传效应，而且使她获得了一个由其他志同道合的活动家共同参与的群体。但她最看重的里程碑是下面这些数字：去年有7,680万头家畜在人道养殖认证计划下得到养殖，与该组织成立第一年的14.3万头家畜得到人道养殖认证相比有大幅增加。

    她说：“我认为这就是成功，我为这类产品创造了一个市场，以此向生产商和供应商表明，消费者想要这样一个市场。他们每个人都可以帮助做出改变。”

60-something: Adele Douglass

Born: Dec. 9, 1946

    As a congressional staffer, Adele Douglass toured a farm and was horrified by the crowded and unsanitary conditions of the animals being raised for food. If average shoppers knew, she thought, they would be horrified and outraged. The experience lingered with her and prompted her to cash in her 401(k) -- about $80,000 at the time -- and launch a campaign to certify humane treatment of farm animals.

    For years, she worked seven days a week, 18 hours a day as executive director of the nonprofit organization she founded in 2003, Humane Farm Animal Care. The group sets standards for treatment, feeding, and other practices on farms that want to be labeled Certified Humane®. Humane standards go beyond organic standards, which do nothing to ensure the animals' comfort or treatment but merely limit antibiotics and the kind of feed that can be given to animals.

    In 2007, she won the Purpose Prize for social entrepreneurs who are 60 or older, and in 2008, she was elected an Ashoka fellow. The recognition brought much-needed publicity to her cause and gave her a community of other like-minded campaigners. But the milestone she values most is in the numbers: 76.8 million animals raised under the Certified Humane® program last year, up from the 143,000 animals certified in the organization's first year of existence.

    "That's what I consider success. I created a market for this type of product to show producers and suppliers that consumers want it. They individually can help make change," she says.