中国超级富豪为何对超级游艇不感冒？

    与此同时，许多人也没有放弃中国市场。大部分超级游艇经销商和制造商都表示，他们只是在等待时机。有些公司已经开始试水中国市场，比如在香港或新加坡开设商店，这两个地方都有很多中国移民，而且那里的基础设施也更适合游艇。

    英国的游艇设计公司Spirit Yachts去年在香港开设了分公司，伦敦的Burgess Yachts公司也将于今年晚些时候在新加坡开设分号。Burgess Yachts公司CEO乔纳森•贝克特表示：“我们正在慢慢准备中国市场的好转。届时，它将是一个庞大的市场。”

    很多人认同中国时代终将来临，只不过可能还得等上十几年甚至更久。贝克特说：“中国是否是超级游艇的新市场？答案是：至少现在还不是。目前的主要市场仍然是北美、欧洲、海湾地区和中东。”Burgess和许多其他游艇公司正在把主要精力集中在传统市场上，而且销量也正在上升。Wealth-X公司的数据显示，去年全球超级富豪花在游艇上的钱达到了220亿美元。

    游艇行业必须清楚，这个行业花了30年时间才在西方国家形成气候。要让游艇在东方流行起来，也得花上不少时间。（财富中文网）

    译者：朴成奎

    审校：任文科

    Meanwhile, China is not being written off as a market. Most superyacht brokers and builders say they are just biding their time. Some have dipped their toes into the Chinese market by opening a shop in nearby Hong Kong or Singapore, which both have a strong expat population and infrastructure better-suited to yachting.

    UK-based yacht designer Spirit Yachts opened in Hong Kong last year, while London-based Burgess Yachts is opening in Singapore later this year. “We are slowly preparing for when China comes on stream – when it does, it will come big,” said Jonathan Beckett, chief executive of Burgess.

    Many agree that China’s time will come, but just not for the next decade or so. “Is China the new market for superyachts? Not yet – is the answer. North America, Europe, the Gulf and the Middle East are still the markets of today,” said Beckett. Burgess, like many others, is refocusing efforts on traditional markets, and sales are on the up. Last year the ultra high net worth spent a combined $22 billion on yachts, according to data from Wealth-X.

    What the industry must remember is that it took 30 years to build a superyacht market in the West, so it may still catch on in the East.