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江南Style:韩系美妆品席卷海外

江南Style:韩系美妆品席卷海外

Christina Valhouli 2015-04-01
在美容领域,过去几十年的创新主要来自日本化妆品公司。不过,近些年来,以雪花秀和爱茉莉为代表的韩国品牌开始在市值440亿美元的美国美容市场上占据更大份额。业内专家认为,韩国化妆品的强势崛起归功于韩国美容行业的创新,以及韩国女性对美丽肌肤的痴迷。

    

    雪花秀

    虽然雪花秀早在1967年便在韩国销售,但直到2010年,它才被引进美国,最初是在伯道夫古德曼商场销售。这个高端品牌的灵感来自古代韩方草药,其原料包括高丽参、能治疗皮肤干燥的玉竹和具有消炎功效的牡丹。雪花秀销量最高的产品是人参面霜,其次是润燥精华。雪花秀公司声称,该公司的润燥精华在全球已经创下了10亿美元的销售额,平均每9分钟就会卖出一瓶。雪花秀售价最高的产品是400美元的珍雪面霜,其中包含韩国红松成分,这种植物生长在韩国西海岸附近一座未受污染的岛屿上。

    Sulwhasoo

    Although it launched in Korea in 1967, Sulwhasoo didn’t make its stateside debut until 2010, when it went on sale at Bergdorf Goodman. This luxury brand is inspired by ancient Korean herbal medicine, and a few of its key ingredients include Korean ginseng, solomon’s seal to treat dryness and Chinese peony which has anti-inflammatory properties. Sulwhasoo’s top selling product is Concentrated Ginseng Renewing Cream, followed by First Care Activating Serum—the company says the serum has generated $1 billion in sales worldwide and one is sold every 9 minutes throughout the world. Sulwhasoo’s Timetreasure Renovating Cream ($400) is the line’s priciest product and contains Korean red pine, which is grown on an unpolluted island near the west coast of Korea.

    Amarte

    自2001年推出以来,Amarte就一直是韩国国内的顶级品牌,2013年,在公司总裁、旧金山皮肤科医生克雷格•克拉弗尔特的带领下,Amarte来到美国。该品牌延续了韩国的多步骤美容方法,其旗下产品均具有清洁、补水、修复和防护功能。克拉弗尔特解释道:“韩国人的多步骤美容方法源于韩国人将美容当成一种爱好、一种享受和一种尊重的特殊活动”。Amarte的产品包括一款BB霜、一款睡眠面膜和一款“神奇面霜”,后者的原料包含珍珠粉和鱼子精华,可以亮化斑点、营养肌肤。Amarte还提供了五种旨在增加皮肤光泽度、抗衰老和对抗皮肤干燥的套盒。

    Amarte

    A top brand in Korea since 2001, Amarte launched in the U.S. in 2013, under the helm of San Francisco-based, board certified dermatologist Dr. Craig Kraffert, who is also the company’s president. Amarte follows the multistep Korean approach to beauty, so the products are meant to cleanse, hydrate, rejuvenate and protect. “The multistep Korean regimen has been born out of an obsession with the Korean concept of skin care as a privileged activity of indulgence, enjoyment, and self respect,” explains Kraffert. Amarte’s product line includes a BB cream, an overnight sleep mask and a “Wonder Cream” that contains pearl powder and caviar extract, that is meant to lighten sunspots and nourish skin. Amarte also offers five collection kits designed to tackle brightness, anti-aging or dryness.

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