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江南Style:韩系美妆品席卷海外

江南Style:韩系美妆品席卷海外

Christina Valhouli 2015-04-01
在美容领域,过去几十年的创新主要来自日本化妆品公司。不过,近些年来,以雪花秀和爱茉莉为代表的韩国品牌开始在市值440亿美元的美国美容市场上占据更大份额。业内专家认为,韩国化妆品的强势崛起归功于韩国美容行业的创新,以及韩国女性对美丽肌肤的痴迷。

    Belif

    作为LG集团旗下的品牌,belif直到本月才在美国的丝芙兰开售。Belif标榜自己是一个“诚实”的品牌,简洁的包装上清楚地写明了每种产品的成份。该品牌与一家拥有百年历史的苏格兰药材商进行合作,并在产品中使用了传统草药成份。另外,该品牌的产品不含合成染色剂、合成防腐剂以及矿物油。Belif将推出21款产品,包括一款匈牙利水润精华、一款含有10种草药成份的精华液、一款含有紫草成分的True润泽炸弹霜,以及True补水炸弹霜,后者具有凝胶质地,含有斗蓬草和荨麻叶成分。

    Belif

    An LG-owned brand, belif will make its stateside debut this month, when it goes on sale in Sephora. Belif bills itself as a “truthful” brand and the simple packaging clearly states each product’s ingredients. The brand partnered with a centuries old apothecary in Scotland, and uses traditional medicinal herbs in its products—which are also free from synthetic dyes, synthetic preservatives and mineral oils. Belif will launch with 21 products, including Hungarian water essence, a serum made with 10 herbs; the True cream moisturizing bomb which contains comfrey leaf, and the True cream aqua bomb, which has a gel-like consistency and contains Lady’s Mantle and nettle leaf.

    爱茉莉

    爱茉莉是韩国最大的化妆品公司,据说其年收入达到近20亿美元。该品牌的化妆品在美国斯芙兰和诺德斯特龙等大型商场均有售。爱茉莉的产品采用了高度浓缩的植物萃取物,如松蕈、竹沥以及该公司注册了全球专利的韩国红参成份等。爱茉莉还拥有自家的绿茶园。它的产品线包括面膜、眼膜、粉底等,它使用的补水成份不是普通的水,而是竹沥。此外该公司还有一款旨在明亮和修复暗哑肌肤的绿茶仔精华油。

    AMOREPACIFIC

    This powerhouse brand is the largest cosmetics company in Korea and says its yearly revenue is nearly two billion dollars. Available at Sephora and Nordstrom,AMOREPACIFIC uses highly concentrated botanicals, such as pine mushroom, bamboo sap, and AMOREPACIFIC globally patented Korean red ginseng in its products, and the company owns its green tea gardens. Its product line includes facial sheet masks and eye masks, and cushion compacts that contain bamboo sap rather than water for extra hydration. The Green Tea Seed Treatment Oil is meant to brighten and revive dull skin.

    

    兰芝

    韩国畅销化妆品品牌兰芝于2014年被引入美国塔吉特百货,现在也可以在线订购。该公司称它的气垫粉饼每10秒钟就能卖出1瓶——这款产品本质上就是BB霜和粉饼的组合,使用时需要借助一块具有抗菌作用的海绵粉饼。该品牌的最新产品将于三月上市,其中包括一款遮瑕霜、一款亮颜活水泡沫洗面奶、一款紧致睡眠面膜,以及一款水库凝肌眼部嗜喱。(财富中文网)

    译者:朴成奎

    审校:任文科

    LANEIGE

    LANEIGE, a Korean best-seller, launched in Target in 2014 (yes, Tar-jhay also sells premium cosmetics) and is also available online. The company says its BB Cushion is sold every 10 seconds—the product is essentially a BB cream in a compact, and is applied with an antimicrobial, spongey applicator. The line’s newest products, available in March, will include a Cushion Concealer, Brightening Sparkling Water Foam Cleanser, Firming Sleeping Mask and Water Bank Eye gel.

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