如何选购一款保值增值的奢侈手表
购买奢侈手表时,应该重点考虑它的内在价值、工艺质量和艺术价值。如果这款手表有特殊的血统,那也将是一个不错的保值加分项。 内在价值:“抛开任何营销手段或品牌认知度,你能否赋予其任何价值?撕掉标签,这款手表是否依旧价值不菲?”亚当斯说道。判断手表的价值时,一种简单的方法是确定它是否由贵金属或珍贵材料制成,如黄金、铂金或钻石。 工艺质量:考虑一下制作这款腕表的复杂程度和所需要的时间。它是否提供了额外的功能,如月相显示或万年历?这款腕表是否经过工程设计、原型制作和组装等过程的精心打造? 艺术价值:亚当斯认为,奢侈手表应该被视为机械中的艺术品。他建议:“观察它应用的艺术手法,如雕刻、上釉、宝石镶嵌等。” 它是否有特殊的血统?有时候,一款腕表的价值要看其他无形的属性。或许,这块手表的主人曾经是某位名人或历史人物。或者这是一款独一无二的手表。在这种情况下,这款手表的独特性,是其他任何手表难以企及的。 它属于大品牌,还是来自鲜为人知的小品牌?除了背后的营销手段,小品牌往往达不到与大品牌相同的价格。它们也没有相同的声誉或转售价值。亚当斯表示,较小的品牌还有一种风险。 “如果你的手表坏了怎么办?他们会给你维修吗?” 你真的想配戴这只手表吗?可能有许多人对一款手表趋之若鹜,但如果你发现它笨重、不舒服或者不符合你的风格,购买前请再三考虑。亚当斯说道:“你应该着重考虑的是,任何一款你购买的腕表都将成为你生活的一部分。”(财富中文网) 译者:刘进龙/汪皓 审校:任文科 |
The inherent value: “Can you assign value to the item outside of any marketing or brand recognition? Strip the label off: Is this watch still worth a lot?” says Adams. One simple way to determine that worth is whether it’s made with precious metals or materials, such as gold, platinum, or diamonds. The quality of its craftsmanship: Consider the complexity and the time taken to produce the watch. Does it offer additional functions, such as a moon-phase display or a perpetual calendar? Is the watch produced via careful engineering, prototyping, and assembly? The artistic value: Luxe watches should be considered mechanical pieces of art, contends -Adams. “Look at the application of the artistic technique: engraving, enameling, gem setting,” Adams says. Does it have a special pedigree? Sometimes other intangibles are at play. Perhaps the timepiece was owned by a celebrity or a historic figure. Or maybe it is a one-of-a-kind watch edition. In such cases there’s an exclusivity built in for an object that no one else is going to own. Is it a big brand or a small, lesser-known one? Without marketing muscle behind it, the small names typically don’t command the same prices. They also don’t usually have the same cachet or resale value. Smaller labels also come with a risk, according to Adams. “What if your watch breaks?Are they going to be around to service it?” Is this a watch you’d actually want to wear? Others may lust after this timepiece, but if you find it bulky, uncomfortable, or just not your style, think twice. “You should focus on the fact that any watch you buy is going to be included in your life,” says Adams. |