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全球最豪华酒店集团的掌门人如何修炼“待客之道”?

PETER VANHAM
2024-07-11

作为消费者,这位首席执行官最喜欢的品牌之一是万宝龙。

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图片来源:DAVE BENETT—GETTY IMAGES/PAVYLLON LONDON

如果你让高级人工智能模型为四季酒店(Four Seasons)推荐理想的首席执行官,我想它会推荐像亚历杭德罗·雷纳尔(Alejandro Reynal)这样的人。四季酒店是比尔·盖茨(Bill Gates)旗下的豪华酒店集团,在47个国家经营着130家酒店,并在游艇、喷气式飞机和世界上最高档的酒吧和餐厅提供“体验式服务”。

雷纳尔看起来就是理想候选人:这位50岁出头的酒店业高管衣冠楚楚,注重保持健康,住宅位于迈阿密(一个充斥着新豪华楼盘的城市)。他毕业于哈佛商学院(Harvard Business School),谈吐彬彬有礼,浑身散发出的气息与这家酒店集团的高端待客之道不谋而合。

四季酒店经营的酒店和度假酒店数量达到130家

在今天的首席执行官议程中,雷纳尔的回答强化了这一形象。他透露,一些高层管理者确实以教科书式的方式生活并进行领导。雷纳尔每天早上5点起床进行锻炼和冥想,喜欢在每天下班后清理收件箱,并以可口可乐公司(Coca-Cola)前首席执行官罗伯特·戈伊苏埃塔(Roberto Goizueta)等管理阶层大佬为榜样。他的简历看起来就像幻想世界里的首席执行官。

在我们提出的私人的问题中,如果说本系列的其他首席执行官表现出了一些怪癖或特殊的个性特征,而雷纳尔却没有表现出任何怪癖或特殊的个性特征。作为消费者,他最喜欢哪家公司?他起初说是四季酒店,后来又说是瑞士高端钢笔制造商万宝龙(Montblanc)。就连我们的Zoom远程对话都安排得恰到好处。

尽管如此“完美”并不是我的风格(我的收件箱里目前有8307封未读邮件,一周能锻炼一次就不错了),但我发现,世界上最豪华酒店集团的掌门人确实很符合这个形象。这可能是迄今为止最流畅、最精致的“首席执行官议程”。这对我来说没什么。

为精简起见,本访谈经过编辑。

言归正传

《财富》:你在公司里正在进行的最重要的项目是什么?

亚历杭德罗·雷纳尔:当我20个月前加入四季酒店时,我就知道这家公司是行业领导者。但为了在不断变化的竞争和市场环境中保持领先地位,我们启动了一项战略更新,并制定了明晰的多年期计划。我们的愿景是通过提供真诚和无与伦比的服务体验,成为最令人向往的豪华酒店和住宅品牌。

四季酒店总裁兼首席执行官亚历杭德罗·雷纳尔和位于科奥利纳的欧胡岛四季度假酒店的团队。图片来源:COURTESY OF FOUR SEASONS

无论是在我们非凡的酒店和度假酒店享受休闲或商务体验,还是居住在我们的品牌住宅中,或是乘坐我们的私人飞机或即将推出的游艇进行人生愿望清单之旅,我们都在不断提升客人的四季酒店体验。

你最看好整个社会和经济的哪个长期趋势?哪一个最让你担忧?

我很看好酒店行业的长期前景。在人类体验和探索欲望的驱动下,旅游业将继续发展壮大。另外,在考虑周到的情况下,拥抱提升客人和员工体验的人工智能技术,对我来说也是有价值的长期趋势。四季酒店始终以客人为中心。我们的个性化、即兴护理始终是工作核心,这一点永远不会改变,但技术为提供更高水平的个性化服务带来了巨大机遇。

提高效率

你每天几点起床,晨练的哪一部分为一天的工作做好准备?

我早上5点起床,以锻炼和简短的冥想开始一天的生活。如果不出差,我会和家人一起吃早餐。对我来说,这是一天生活的完美开始。我住在迈阿密,如果有机会的话,我也会去海滩跑步或在海里游泳。户外活动是我健康日常活动的基础部分,有助于我以专注的心态开始新的一天。

有时,这位四季酒店的老板早上会去海滩跑步。图片来源:GETTY IMAGES

你使用了哪些应用程序或方法来提高工作效率?

我喜欢我的工作,因为我的角色具有多样性。对我来说,每天都是不同的。尽管如此,我还是会根据自己能带来最大影响的领域,花时间进行规划和优先级排序。在很多事情上,你很容易分散精力。如果别人能做,那就不是我该做的。在每一次互动中全身心地投入也非常重要,我会有意识地这样做。

我还保持着一个习惯,那就是在下班时清理收件箱。我不愿成为障碍,也希望为团队提供决策支持。在应用程序方面,除了常用的电子邮件、短信和日历工具外,我还佩戴了WHOOP健身手环,有助于我平衡和跟踪健身和健康目标。

谁是你的“私人董事会”成员?

毫无疑问是我的妻子和兄弟。他们的视角和坦诚让我脚踏实地,忠于自我。

私人问题

你最近或过去读过的哪本书对你有启发?

我最近读了马克·海曼医生(Dr. Mark Hyman)的《永葆青春:健康长寿的秘诀》(Young Forever: The Secrets to Living Your Longest, Healthiest Life)。身心健康对我来说至关重要。我比以往任何时候都更清楚地认识到,为了实现个人和职业成功,把时间花在自己身上并保持生活平衡的重要性。

如果可以问你的偶像一个问题,你会问谁,问什么?

我非常敬佩的一位企业领袖是已故的可口可乐公司前首席执行官罗伯特·戈伊苏埃塔。在他任职期间,他不仅为公司和股东创造了巨大价值,还创造了独特的公司文化。在我20岁出头的时候,他对我的一次善举激励我从事管理工作,对我的人生产生了重大影响。这段经历激励我追随他的道路,并努力为他人带来类似的改变。如果可以的话,我想感谢他给我职业生涯带来的深刻影响。

可口可乐公司前首席执行官罗伯特·戈伊苏埃塔激励亚历杭德罗从事管理工作。图片来源:JEAN MEUNIER—AFP/GETTY IMAGES

作为消费者,你最喜欢哪家公司,为什么?

毫无疑问,是四季酒店。这是一家我仰慕已久的公司,现在有机会以总裁兼首席执行官的身份领导这个团队,我深感荣幸。60多年来,四季酒店一直走在行业的最前沿,不断突破极限,提升奢华服务,始终将用心和善意放在首位。这些不仅仅是理想,而是我们身份的核心(这要归功于我们强大的企业文化和令人难以置信的团队)。

但作为消费者,我最喜欢的品牌之一是万宝龙。几十年前,当我开始职业生涯时,我得到了一支万宝龙钢笔。从那一刻起,我就养成了随身携带钢笔和万宝龙笔记本的传统,用来记录待办事项、想法和笔记。现在,我已经用过上百个笔记本,里面记录了我职业生涯的所有内容。尽管如今出现了数字工具,但用精致的钢笔和设计精美的笔记本来记录是无可替代的。多年来,我还为自己的万宝龙系列添置了袖扣、公文包和手提箱,进一步拓展了我与万宝龙这个品牌的关系,它已成为我职业生涯的一部分。(财富中文网)

译者:中慧言-王芳

如果你让高级人工智能模型为四季酒店(Four Seasons)推荐理想的首席执行官,我想它会推荐像亚历杭德罗·雷纳尔(Alejandro Reynal)这样的人。四季酒店是比尔·盖茨(Bill Gates)旗下的豪华酒店集团,在47个国家经营着130家酒店,并在游艇、喷气式飞机和世界上最高档的酒吧和餐厅提供“体验式服务”。

雷纳尔看起来就是理想候选人:这位50岁出头的酒店业高管衣冠楚楚,注重保持健康,住宅位于迈阿密(一个充斥着新豪华楼盘的城市)。他毕业于哈佛商学院(Harvard Business School),谈吐彬彬有礼,浑身散发出的气息与这家酒店集团的高端待客之道不谋而合。

四季酒店经营的酒店和度假酒店数量达到130家

在今天的首席执行官议程中,雷纳尔的回答强化了这一形象。他透露,一些高层管理者确实以教科书式的方式生活并进行领导。雷纳尔每天早上5点起床进行锻炼和冥想,喜欢在每天下班后清理收件箱,并以可口可乐公司(Coca-Cola)前首席执行官罗伯特·戈伊苏埃塔(Roberto Goizueta)等管理阶层大佬为榜样。他的简历看起来就像幻想世界里的首席执行官。

在我们提出的私人的问题中,如果说本系列的其他首席执行官表现出了一些怪癖或特殊的个性特征,而雷纳尔却没有表现出任何怪癖或特殊的个性特征。作为消费者,他最喜欢哪家公司?他起初说是四季酒店,后来又说是瑞士高端钢笔制造商万宝龙(Montblanc)。就连我们的Zoom远程对话都安排得恰到好处。

尽管如此“完美”并不是我的风格(我的收件箱里目前有8307封未读邮件,一周能锻炼一次就不错了),但我发现,世界上最豪华酒店集团的掌门人确实很符合这个形象。这可能是迄今为止最流畅、最精致的“首席执行官议程”。这对我来说没什么。

为精简起见,本访谈经过编辑。

言归正传

《财富》:你在公司里正在进行的最重要的项目是什么?

亚历杭德罗·雷纳尔:当我20个月前加入四季酒店时,我就知道这家公司是行业领导者。但为了在不断变化的竞争和市场环境中保持领先地位,我们启动了一项战略更新,并制定了明晰的多年期计划。我们的愿景是通过提供真诚和无与伦比的服务体验,成为最令人向往的豪华酒店和住宅品牌。

无论是在我们非凡的酒店和度假酒店享受休闲或商务体验,还是居住在我们的品牌住宅中,或是乘坐我们的私人飞机或即将推出的游艇进行人生愿望清单之旅,我们都在不断提升客人的四季酒店体验。

你最看好整个社会和经济的哪个长期趋势?哪一个最让你担忧?

我很看好酒店行业的长期前景。在人类体验和探索欲望的驱动下,旅游业将继续发展壮大。另外,在考虑周到的情况下,拥抱提升客人和员工体验的人工智能技术,对我来说也是有价值的长期趋势。四季酒店始终以客人为中心。我们的个性化、即兴护理始终是工作核心,这一点永远不会改变,但技术为提供更高水平的个性化服务带来了巨大机遇。

提高效率

你每天几点起床,晨练的哪一部分为一天的工作做好准备?

我早上5点起床,以锻炼和简短的冥想开始一天的生活。如果不出差,我会和家人一起吃早餐。对我来说,这是一天生活的完美开始。我住在迈阿密,如果有机会的话,我也会去海滩跑步或在海里游泳。户外活动是我健康日常活动的基础部分,有助于我以专注的心态开始新的一天。

你使用了哪些应用程序或方法来提高工作效率?

我喜欢我的工作,因为我的角色具有多样性。对我来说,每天都是不同的。尽管如此,我还是会根据自己能带来最大影响的领域,花时间进行规划和优先级排序。在很多事情上,你很容易分散精力。如果别人能做,那就不是我该做的。在每一次互动中全身心地投入也非常重要,我会有意识地这样做。

我还保持着一个习惯,那就是在下班时清理收件箱。我不愿成为障碍,也希望为团队提供决策支持。在应用程序方面,除了常用的电子邮件、短信和日历工具外,我还佩戴了WHOOP健身手环,有助于我平衡和跟踪健身和健康目标。

谁是你的“私人董事会”成员?

毫无疑问是我的妻子和兄弟。他们的视角和坦诚让我脚踏实地,忠于自我。

私人问题

你最近或过去读过的哪本书对你有启发?

我最近读了马克·海曼医生(Dr. Mark Hyman)的《永葆青春:健康长寿的秘诀》(Young Forever: The Secrets to Living Your Longest, Healthiest Life)。身心健康对我来说至关重要。我比以往任何时候都更清楚地认识到,为了实现个人和职业成功,把时间花在自己身上并保持生活平衡的重要性。

如果可以问你的偶像一个问题,你会问谁,问什么?

我非常敬佩的一位企业领袖是已故的可口可乐公司前首席执行官罗伯特·戈伊苏埃塔。在他任职期间,他不仅为公司和股东创造了巨大价值,还创造了独特的公司文化。在我20岁出头的时候,他对我的一次善举激励我从事管理工作,对我的人生产生了重大影响。这段经历激励我追随他的道路,并努力为他人带来类似的改变。如果可以的话,我想感谢他给我职业生涯带来的深刻影响。

作为消费者,你最喜欢哪家公司,为什么?

毫无疑问,是四季酒店。这是一家我仰慕已久的公司,现在有机会以总裁兼首席执行官的身份领导这个团队,我深感荣幸。60多年来,四季酒店一直走在行业的最前沿,不断突破极限,提升奢华服务,始终将用心和善意放在首位。这些不仅仅是理想,而是我们身份的核心(这要归功于我们强大的企业文化和令人难以置信的团队)。

但作为消费者,我最喜欢的品牌之一是万宝龙。几十年前,当我开始职业生涯时,我得到了一支万宝龙钢笔。从那一刻起,我就养成了随身携带钢笔和万宝龙笔记本的传统,用来记录待办事项、想法和笔记。现在,我已经用过上百个笔记本,里面记录了我职业生涯的所有内容。尽管如今出现了数字工具,但用精致的钢笔和设计精美的笔记本来记录是无可替代的。多年来,我还为自己的万宝龙系列添置了袖扣、公文包和手提箱,进一步拓展了我与万宝龙这个品牌的关系,它已成为我职业生涯的一部分。(财富中文网)

译者:中慧言-王芳

If you’d ask an advanced AI model to come up with the ideal CEO for Four Seasons, the luxury hospitality group owned by Bill Gates that operates 130 hotels in 47 countries, and offers “experiential offerings” on yachts, jets, and the world’s most exclusive bars and restaurants, I figure it would suggest someone like Alejandro Reynal.

Reynal looks the part: in his early 50s, the hospitality executive is well-groomed, likes to stay fit, and has his home base in Miami, a city that bathes in new luxury developments. The Harvard Business School graduate also speaks in a polished and polite way, exuding the sense of high-end hospitality synonymous with the hotel group.

130:THE NUMBER OF HOTELS AND RESORTS OPERATED BY FOUR SEASONS

Reynal’s answers in today’s CEO Agenda reinforce that image. He reveals that some top managers really do live and lead in a textbook way. Reynal gets up at 5 a.m. for a workout and meditation, likes to clear his inbox at the end of each day, and looks up to giants of the managerial class, such as Roberto Goizueta, the former Coca-Cola CEO. His CV looks like that of a CEO in a fantasy world.

If other CEOs in this series indicate some hints of eccentricity or peculiar personality traits, in our more personal questions, Reynal displayed none of it, either. His favorite company as a consumer? Four Seasons, he said at first, before reverting to Montblanc, the Swiss high-end pen manufacturer. Even our Zoom conversation was timed to perfection.

Though being so “perfect” isn’t my style – my inbox is currently at 8,307 unread, and I’m lucky if I get a workout once a week – I found it somehow fitting that the head of the world’s most luxurious hospitality group does live up to the image. This may be the smoothest, most polished “CEO Agenda” so far. And that’s alright with me.

This interview has been edited for brevity.

Down to business

Fortune: What is the single most important project you are working on with your company?

Alejandro Reynal: When I joined Four Seasons 20 months ago, I knew the company was an industry leader. But to stay ahead amidst an evolving competitive and market landscape, we initiated a strategic refresh with a clear multi-year plan. Our vision is to be the most aspirational luxury hospitality and residential brand through genuine and unparalleled service experiences.

Whether it’s a leisure or business experience at one of our extraordinary hotels and resorts, living in our branded residences or a bucket-list journey on our private jet or upcoming yacht, we’re continuously elevating the Four Seasons experience for our guests.

Which long-term trend are you most bullish about for society and the economy at large? Which one makes you most worried?

I’m bullish about the long-term prospects of our industry. Travel and tourism will continue to evolve and grow driven by the human desire to experience and explore. Separately, thoughtfully embracing technologies like AI in a way that enhances the experience of our guests and employees is also a relevant long-term trend for me. Four Seasons has always been guest-centric. Our personalized, unscripted care remains at the heart of what we do and that will never change. But enabling an even higher level of service and personalization through technology is a tremendous opportunity.

Being productive

What time do you get up, and what part of your morning routine sets you up for the day?

I wake up at 5 a.m. and start my morning with a workout and a short meditation. If I’m not traveling, I’ll always have breakfast with my family. For me, this is the perfect start to the day. Living in Miami, I’ll also go for a beach run or swim in the ocean when possible. Getting outdoors is a grounding part of my wellness routine and helps me start the day with a focused mindset.

What apps or methods do you use to be more productive?

I enjoy what I do because of the diverse nature of my role. Every day for me is different. Having said this, I do spend time planning and prioritizing based on where I can create the most impact. It’s very easy to dilute yourself in many things. If someone else can do it, it’s not for me to do. Being fully present in each interaction is also very important and I’m intentional about it.

One habit that I also maintain is clearing my inbox at the end of my day. I don’t like to be a bottleneck. I want to enable decision-making for my teams. In terms of apps, beyond the usual email, messaging and calendar tools, I wear a WHOOP device. It helps me balance and keep track of my fitness and wellness goals.

Who is on your “personal board”?

Without a doubt my wife and my brother. Their perspective and honesty keep me grounded and true to myself.

Getting personal

What book have you read, either recently or in the past, that has inspired you?

I recently read Young Forever: The Secrets to Living Your Longest, Healthiest Life, by Dr. Mark Hyman. Physical and mental wellness are critical to me. More than ever, I recognize the importance of dedicating time to yourself and maintaining a balanced life for personal and professional success.

If you could ask your idol one question, who would it be, and what would you ask?

One corporate leader I deeply respect is the late Roberto Goizueta, the former CEO of The Coca-Cola Company. During his tenure, he not only produced immense value for the company and shareholders but also created a unique company culture. In my early 20s, he inspired me to pursue a career in management through an act of kindness to me, which had a significant impact on my life. The experience motivated me to follow his path and strive to make a similar difference for others. If I were able, I would like to thank him for profoundly influencing my career journey.

As a consumer, what is your favorite company and why?

Unquestionably, it would be Four Seasons. It’s a company I have long admired – it’s a true honor to now have the opportunity to lead this team as President and CEO. For over 60 years, Four Seasons has been at the forefront of the industry, pushing the envelope, enhancing luxury service, and always putting heart and kindness first. These aren’t just ideals – they’re the core of who we are, thanks to our strong culture and incredible teams.

But as a consumer, one of my favorite brands is Montblanc. When I started my professional career decades ago, I was given a Montblanc pen. From that moment, I started the tradition of always carrying the pen with a Montblanc notebook to record my to do’s, thoughts, and notes. I’ve now used hundreds of notebooks, which have all the content of my professional years. In spite of the emergence of digital tools, there’s no substitute to writing with a fine pen and in a beautifully designed notebook. Over the years, I’ve also added cufflinks, a briefcase, and a suitcase to my Montblanc collection, extending my relationship with a brand that has been a part of my professional journey.

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